Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Zoominfo

JUNE 27, 2022

Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. goes towards the 20% of decisions based on offerings and price. Most notably in B2C. This 80/20 correlation is not a surprising revelation. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. The role of chief marketing officer (CMO) is changing dramatically.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Aberdeen

NOVEMBER 14, 2019

To unlock further insights, including an in-depth and extensive assessment of profiles, pricing, structure, and product specifications within the Buyer Intent Data Tools market, download the report here. 5 B2B Marketing Predictions for 2020 by Forrester. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Accurate stock, pricing and product information. Accuracy of stock (53%) and pricing (45%) information topped the list for the B2B buyers we surveyed.

B2B 52

B2B Marketing Management Case Studies Paper 52

LeanData

FEBRUARY 10, 2022

Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more. Not so fast! Telcom, as a whole, is incredibly complex.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Porch Group Media

JANUARY 26, 2021

Customers no longer base their loyalty on price or product. When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations. Instead, they stay loyal with companies due to the experience they receive.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Porch Group Media

OCTOBER 9, 2019

Customers no longer base their loyalty on price or product. Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). Instead, they stay loyal with companies due to the experience they receive.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey).

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. She is a speaker and principal analyste for Forrester and specialises in B2B marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The Mx Group

MARCH 28, 2018

Forrester estimates the U.S. They want a site that has the features they need — things like order history, custom order requirements and special pricing. Don’t fall into the trap of treating your e-commerce site like an Amazon clone, implementing B2B e-commerce is a very different animal than a B2C e-commerce site.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

Litmus

OCTOBER 1, 2018

In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post. Additional Resources.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

The ROI Guy

JUNE 11, 2015

Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. In discussions with the analysts, I suggested looking at B2C world, which has been ahead of B2B on its leverage of online resources and ecommerce, for evidence of how the B2B sales reps.

B2B Sales 40

B2B Sales B2B eCommerce Gartner 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. PwC) Customers are 2.4x

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. TrustRadius. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

JANUARY 6, 2020

Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. The event is amazing (just seeing and possibly meeting Ann Handley alone makes this marketing event worth the price!) Brand Manage Camp. September 15 – 16, Las Vegas, NV. Dreamforce.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Most of the accidental signups are price shoppers. Show Your Pricing Upfront Nobody likes surprises, especially when it comes to pricing. Communicating your pricing upfront is especially useful for SaaS companies that offer a freemium pricing model.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Hubspot

MARCH 22, 2013

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Leadspace

DECEMBER 15, 2020

B2B buyers are now demanding B2C-like buying experiences. This isn’t surprising, given that these individuals are B2C buyers during their off-hours. . In fact, those B2C companies investing in it have increased from 20% to over 80%. While this still holds true, a transformation is afoot in the B2B sales cycle.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? What is the B2B sales process?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Forrester ). Content Marketing Institute.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. Software that had a pretty high average sales price. I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Most of the accidental signups are price shoppers. Show Your Pricing Upfront Nobody likes surprises, especially when it comes to pricing. Communicating your pricing upfront is especially useful for SaaS companies that offer a freemium pricing model.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Televerde

OCTOBER 26, 2020

Assuming both companies offer similar products and price points: Business A has a user-first website design, relevant blogs for your vertical, troubleshooting content, a chatbot, and friendly faces on social media. However, Forrester found that 66% of buyers say companies give them way too much content — and over half of it is useless.

Ideal Customer Profiles 107

Ideal Customer Profiles Verticals FAQ Paid Search Agency 107

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. FohBuzz, for example, is priced on an all-you-can-eat basis, not campaigns, volume and key words.

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

SEPTEMBER 13, 2019

As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising. Using the bidding prices, the inventory prices can then be agreed upon through the bidding process. Undoubtedly, programmatic buying epitomizes the future of all advertising endeavors.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Webbiquity

OCTOBER 8, 2019

In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike. Actually, the B2B market is about twice as large, according to Forrester. Four Common Myths.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Online Marketing Institute

JANUARY 25, 2010

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? This has serious ramifications on pricing. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40