b2c portal Forrester Related Topics 
Martech
MAY 10, 2023
The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? How do you measure the effectiveness of your loyalty management system? Let’s dive into it.
KoMarketing Associates
SEPTEMBER 10, 2019
When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.
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Martech Advisor
DECEMBER 17, 2019
In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.
Sana Commerce
MARCH 4, 2022
A further third use remote channels (phone calls, video conferencing, chat) and the final third use digital self-serve tools (like e-commerce platforms and digital portals). According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier.
Vidyard
AUGUST 28, 2017
Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social.
Thinkers360
FEBRUARY 28, 2024
Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.
Sana Commerce
DECEMBER 6, 2021
And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Make sure you can provide a customer portal with basic shipping and return details, and clear signposting to support if needed. Personalization.
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