Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Integrations Are More Important Than You Think.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. As you build your social media marketing strategy for the upcoming year, pepper in a few Reels or pencil in a plan to activate your Stories. — Forrester (@forrester) October 27, 2021. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. No matter what you do, you must be strategic and have a plan to build and maintain a strong brand online.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Tony Zambito

JUNE 5, 2016

However, what should be noted by B2B CMO’s and leaders today is this interesting notion: much of today’s planning, strategizing, activity, and etc. Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” If you plan to merge multiple data sources, select a data provider that can help you unify various data sets correctly.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Marketing Interactions

JULY 18, 2021

However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right. Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Litmus

MAY 4, 2021

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) B2C buyer behavior translating to B2B behavior. The Salesforce organization has spent months discussing how they are planning to be big in ABM. but worth reviewing. Here’s my take…. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

PureB2B

JULY 19, 2021

A lead generation plan comprises strategies for attracting and converting interested prospects into leads. There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. A lead is a prospect who has expressed interest in your brand by taking a certain step.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

A lead generation plan comprises strategies for attracting and converting interested prospects into leads. There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. A lead is a prospect who has expressed interest in your brand by taking a certain step.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Valasys

SEPTEMBER 24, 2018

Marketo has nearly 5000 customers and through this landmark deal, they will be able to bring together planning, engagement and measurement capabilities to an integrated B2B marketing platform. But according to multiple sources, Adobe’s latest move can be seen as a play to take on Salesforce and Oracle in enterprise marketing.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. And also discuss the 4 main objectives of a comprehensive plan. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Kapost

JUNE 24, 2016

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Forrester estimates that a 60-second video has the same value as 1.8 Now it’s time for more companies to follow suit. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Discover the new rules for B2B buying in 2022: Download the white paper, New rules for B2B buying , to learn how to optimize your 2022 e-commerce game plan.

B2B 52

B2B Marketing Management Case Studies Paper 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Litmus

OCTOBER 1, 2018

In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Business Brainz

JULY 11, 2021

73% of B2B buyers say they want a personalized, B2C-like customer experience. You might be lacking understanding about your target accounts plans for the next two years or you might want to understand how the pandemic has changed their priorities. One of the sure-shot ways marketers can grab attention is through personalized content.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 82% of marketers report that AI significantly influences their content creation plans. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. WebFX) 80% of marketers plan to augment their ABM budgets. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. No brand will be perfect on social media, but it’s important that your company has a plan and strategy. Examples of Brand Equity. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

LEADership

AUGUST 13, 2015

B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. This is a good lesson to learn from B2C.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

KoMarketing Associates

NOVEMBER 10, 2021

As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

OCTOBER 14, 2010

Kathy Tito Dec 8 2010 Hi Michael – I feel very fortunate to have a 5-year experience with B2C SEM/O under my belt. It doesn’t have to be that hard, however, like other forms of online marketing, it requires that cross-disciplined teams play together effectively, and this is often more difficult in a B2B setting than in B2C.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

SnapApp

NOVEMBER 1, 2016

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. With more than 1.4B users, marketers using targeted Facebook ads can get in front of highly specific groups of people.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Marketing Insider Group

JANUARY 6, 2020

If you’re planning to attend a conference I’ll be speaking at, I’d love the opportunity to meet you and have a chat. Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. I’ll also be speaking at a number of these events.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40