Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. How to organize video content and automate distribution with a video platform.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. Based on what types of sales reps you have in your organization, this could mean guiding them to a new career and certainly retooling their skill set.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Marketers recognize the need for MPM. Marketing performance management tools aim to address this need.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I “A lot of organizations started down this path before the pandemic,” said Bruno. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. Digitized B2B selling.

B2B 94

B2B Top of Funnel Forrester B2B Sales 94

Top Rank Marketing

MARCH 18, 2024

With less space to list organic rankings after sponsored content, some results that would have previously been on page one will slip to page two. While SERP organic results may be receiving fewer clicks overall, the pages that are getting clicks will be on page one … and competition to appear on page one will be fiercer than ever.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Sprout Social

JANUARY 23, 2023

Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. If your paid social budget is shrinking, your team should be focused on creating organic social posts with reach. Focused efforts are the winning strategy for 2023. This is the time for creativity.

Planning 123

Planning Ad Building Marketing Budget Budget Programs 123

LeanData

OCTOBER 5, 2021

Vala’s presentation centered on flow-based systems, from natural ones like the human body and trees, to constructed systems like organizations. The biggest challenge to flow and movement within the organization is silos. B2B buying experiences are morphing into being synonymous with B2C experiences. Learning from B2C.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. — to targeted accounts.

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Vision Edge Marketing

FEBRUARY 22, 2022

A study by McKinsey Global Institute found a strong correlation between initial consideration and organic growth. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . What do you need next to grow? You need consideration. .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). Organizations classifying themselves as “very advanced” at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin. higher brand awareness, 1.5x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. Rewire for a Connected Organization.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Widely used by publishers and event organizers, it will work well in tech and industrial categories. First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Did you know that it costs a business five times more to acquire new customers than it does to keep current ones?

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Top Rank Marketing

SEPTEMBER 4, 2023

B2B marketers who are capable of threading this needle and providing innovative, sustainable marketing solutions that elevate their organization despite budget cuts will find themselves winning prestige and authority within their enterprise like never before. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 81

Enterprise Management Work Management Marketing Management B2B Marketing 81

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers. Customers have always been at the centre of B2C marketing. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. “Fundamentally you’re measuring the wrong thing. What it is. Why it’s hot.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Remember those data silos I mentioned before? with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

Allocation 93

Allocation Peer-to-peer Marketing Budget Work Management 93

Golden Spiral

JUNE 21, 2023

Organizations must strategically communicate their brand to stand out in today’s highly competitive B2B HealthTech market. The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Tony Zambito

JUNE 5, 2016

Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. Large cross-functional teams, intricate process maps, grand strategy proclamations, and foot-stomping declarations of the organization now being customer-focused.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Building a revenue playbook allows marketers to organize and evaluate their efforts in a simple and failsafe way. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively).

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures. One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Aberdeen

NOVEMBER 14, 2019

For progressive B2B organizations, the 2019 report reveals some of the top ABM tools and tactics that should be used to streamline customer acquisition and improve overall marketing initiatives. 5 B2B Marketing Predictions for 2020 by Forrester. Marketing teams that are organized to support customer journey will go from 18% to 48%.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Vidyard

MARCH 13, 2018

Organizations including Amnesty International, Axonify, Quorum Software and YMCA are embracing personalized video powered by Vidyard to do just that: to create memorable customer experiences that double engagement, increase satisfaction and inspire customer action.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

LeanData

FEBRUARY 10, 2022

Second, prospects in the target segment needed a compelling reason to buy LeanData solutions, suffering from broken processes causing unacceptable losses and/or risks to the organization. Nestled neatly between the two were “The Exponent,” defined as those organizations with high lead record volumes and a moderate lead record complexity.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Sana Commerce

MARCH 4, 2022

According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Other logistics challenges included limitations by partners, franchisers or customers (40%); conflict between channel organizations (36%); and implementation difficulty (33%).

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Heinz Marketing

MAY 16, 2022

how to utilize NPS to energize your organization. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82