Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Porch Group Media

JANUARY 26, 2021

Mobile Customer Experiences. Mobile spend is also continuing to significantly rise. According to Deloitte, 56% of every in-store purchase is influenced by a digital device and Google’s research shows that 82% of consumers turn to mobile to help make a product decision. At a current rate of 12.8% Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. Can you guess what year this lede is from? ” How about this one?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Porch Group Media

OCTOBER 9, 2019

Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). Mobile Customer Experiences. Mobile spend is also continuing to significantly rise. However, mobile customer experiences are not meeting customer expectations.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Optimize your site for mobile speed. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Vidyard

AUGUST 28, 2017

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. Because it’s easy: they already spend much of their time on mobile and they can get help without leaving these apps. Customers Want Support on Social.

Service 61

Service Trends Paid Search Agency Gartner 61

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). Sixty-one percent of users are unlikely to return to a mobile site they had trouble accessing, and 40% end up visiting a competitor’s site instead.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Vidyard

MARCH 12, 2015

Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. This probably doesn’t come as much of a surprise given that mobile optimization has been a hot topic of conversation for … I don’t know … years! Interesting.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Backlinko) 30% of mobile searches are related to a specific location. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. seconds over the past two decades.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

KoMarketing Associates

SEPTEMBER 14, 2013

Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Customers (B2B or B2C) are buying more like “prosumers”. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. Here are questions and perspective from my phone interview with Michael.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). V12 also enables brands to reach consumers by mobile location. V12 Signals Mobile is an innovative mobile solution that enables companies to market to households expressing active intent to purchase based on their shopping behavior.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

The Mx Group

MARCH 28, 2018

Forrester estimates the U.S. Slow page load times, awkward or nonexistent mobile experiences, and access issues create friction for users and can make e-commerce more frustrating than offline transaction methods. But many concerns have been discredited and the rest are solvable, so marketers no longer have excuse to duck the issue.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

LEADership

AUGUST 13, 2015

B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. This is a good lesson to learn from B2C.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Apple T-Mobile Coca-Cola HubSpot Drift. Forrester ) Twitter has more than 330 million monthly active users. Think to the brands you associate with that have good brand equity. The Power of Social Media. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Augmented Reality For B2B Marketing in 2011?"

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

EveryoneSocial

JULY 31, 2018

Although content is both important for B2C and B2B, understanding the value of strong content plays a bigger role in B2B. pieces of content before making a purchasing decision, according to Forrester. 75% of consumers expect a consistent experience wherever they engage: website, social media, mobile, in person.

Research 79

Research Effectiveness Brand Identity Branding 79

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” What’s more, emailexpert found that “sixty-four percent of decision-makers read email via mobile devices.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device. Twenty five percent of the U.S.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

LEADership

OCTOBER 21, 2014

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. From social media to mobile marketing, remarketing, content marketing, interactive webinars, and beyond, you can explore multiple channels and platforms. One where every employee is a Columbus.

B2B Marketing 40

B2B Marketing Multi-Channel B2B Demand Generation Agencies 40

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. This three-day event brings together some of the biggest names in SEO, mobile, conversion optimization, and local search. With events running almost every month of the year, you’re sure to find one that fits into your schedule.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Omnisend ).

Stats 271

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 271

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. and B2C, 8.3).

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Hubspot

DECEMBER 9, 2010

“Google: “Half of all new internet connections are via a mobile device”” “Google @johngerosa: “If you do nothing else re: mobile readiness in B2B marketing - optimize sites for a great mobile experience!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Salesforce Marketing Cloud

MARCH 4, 2023

Whether you’re selling business-to-consumer (B2C), business-to-business (B2B), or direct-to-consumer (D2C), you need to manage a myriad of connections with your buyer across a number of platforms (web, social, customer service, etc.), As your company grows, these connections become more sophisticated. That can translate to real growth.

CRM 98

CRM Work Management Marketing Management Paid Search Agency 98

Contently

NOVEMBER 18, 2016

It’s taking the insights from user experience, applying it, and building better websites, better mobile apps, and managing the way we interact with people through social media in a way that’s more effective. What do you think are the biggest mistakes that people make when it comes to martech and implementing martech solutions?

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. It's growing at an astounding rate. It's used by 33% of the online population in the U.S.,

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

PureB2B

JANUARY 9, 2019

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. While mobile marketing channels have seen growth overall, B2B industries are still wrapping their heads around the growth of mobile adoption. Mobile Is Increasingly Taking Over the Customer Journey. And who can blame them?

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Ranking 98

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Seismic

SEPTEMBER 22, 2020

B2B buyers are increasingly demanding a B2C experience and they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. That isn’t all. The personalized content gap.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

PureB2B

JANUARY 9, 2019

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. While mobile marketing channels have seen growth overall , B2B industries are still wrapping their heads around the growth of mobile adoption. Mobile Is Increasingly Taking Over the Customer Journey.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Ranking 62