Five B2B Marketing Tactics to Survive and Thrive in a Recession
PathFactory
JULY 11, 2022
Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. B2B buyers increasingly expect B2C like experiences that are tailored to them specifically. Create account-based content experiences.
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