Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Believe it or not, posting videos on YouTube isn’t a video strategy.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

For marketers and their companies, lead generation is critical for growth. To Improve lead generation, you need to boost brand recognition and people’s interest in your products or services. Lead generation techniques, when done correctly, build solid relationships with viable customers with interest in long-term commitments.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 141

Lead Ranking Forrester Lead Scoring Cross-Selling 141

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. Across the board, email is a lead-generation tool. A Forrester WAVE matrix of leading vendors is one. B2B reactivation is different from its B2C counterpart as a communication strategy. Many factors influence intent. Silent periods.

Marketing Automation Services 128

Marketing Automation Services Intent Marketing Automation Email Marketing 128

Conversica

DECEMBER 18, 2020

And so, to break through the noise and give yourself the best chance for engagement greatness in 2021, we suggest focusing on three key lead engagement strategies: personalization, Sales and Marketing alignment, and omnichannel communication. Personalization Is and Continues to be King. Personalization comes in all shapes and sizes.

Sales Qualified Leads 59

Sales Qualified Leads Lead Ranking Lead Scoring Webinar Metrics 59

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Sprout Social

JANUARY 23, 2023

Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. But we can control our message, communication styles and how we execute on our plans.

Planning 125

Planning Ad Building Marketing Budget Budget Programs 125

Martech

APRIL 25, 2022

However, relying on the same old tactics can cause campaigns to become stale, which is why marketers need inventive ways to drive leads with ABM. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. And they can all be quite effective. Why we care.

Account Based Marketing 107

Account Based Marketing ABM Marketing & Strategy Landing Pages 107

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Related: 5 Things B2B Marketers Should Learn from B2C Marketing.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX is how your leads and customers see your brand throughout your funnel.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Cultural difference? Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). The result is an in-depth insight into browsing habits, which enables us to identify leads and execute a marketing strategy focused on relevant and highly precise outreach. . Companies that are experience-led have 1.6x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Madison Logic

FEBRUARY 7, 2024

And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

LeanData

OCTOBER 5, 2021

Engagement is important – Rosenberg coined the term, “engageability,” to understand what leads and accounts to prioritize. . B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . This lack of clarity leads to extensive fallout between consideration and purchase. . These purchases fall squarely in the realm of the traditional B2C buying journey.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Martech

SEPTEMBER 29, 2023

A new secret weapon for lead qualification, too. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 Widely used by publishers and event organizers, it will work well in tech and industrial categories.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. “Fundamentally you’re measuring the wrong thing. Why we care.

Account Based Marketing 75

Account Based Marketing Buy Process Marketing Automation Services 75

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. lead quality) of customer engagement efforts (73%). with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

DemandBase

NOVEMBER 20, 2019

I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. I view the achievement as one of the most pivotal times in our company history, and the ongoing coverage by a firm like Forrester is critical for the category moving forward.

DemandBase 80

DemandBase Account Based Marketing ABM Forrester 80

PathFactory

NOVEMBER 9, 2021

Yesterday we announced an exciting new chapter in PathFactory’s journey, with a significant new investment from private equity firm, Vertu Capital, that will accelerate our goal of becoming the world’s leading Intelligent Content Platform. B2B buyers want a B2C experience. The timing could not be better. B2B buyers are no different.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Crafted Agency

JANUARY 28, 2015

In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Forrester’s latest research on customer experience strategy will help leading marketing Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue.

Forrester 48

Forrester Marketing & Strategy Loyalty B2B Marketing 48

Crimson Marketing

APRIL 4, 2013

Branding isn’t as important in B2B as it is in B2C. Display advertising doesn’t drive leads. Interesting tidbit: According to Forrester, up to 90% of the purchase process is done before a prospect ever engages a sales person. Getting in front of the right company makes for successful B2B marketing.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Biznology

JANUARY 16, 2017

This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I How Not To Do Treat Your Customers: One example of treating loyal B2B and B2C customers poorly is Comcast. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Tony Zambito

JUNE 5, 2016

Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

LeanData

FEBRUARY 10, 2022

The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. With the framework and process in place, three ICPs emerged, each differentiated by the complexity of their lead routing. Start at the beginning.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Heinz Marketing

MAY 16, 2022

Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. the risk of aggressive over-marketing.

Top of Funnel 82

Top of Funnel Lead Ranking Lead Scoring CMO 82

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Consider that it can take an average of five or six calls to convert a cold contact into a lead. Why do companies buy business data?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Content4Demand

SEPTEMBER 24, 2021

Targeted content syndication is typically found at the top of the funnel (Pre-MQAs or leads). Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Are you trying to generate leads or sales? Does this mean that social media isn’t making an impact? Awareness or loyalty?

Social Media 117

Social Media Media Webinar Metrics Forrester 117