Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? “Having a Facebook Page is a Sufficient Social Media Strategy&#.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) B2C buyer behavior translating to B2B behavior. Conversational marketing is growing rapidly to displace landing pages and web forms. but worth reviewing. Here’s my take…. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. job title, what attracted them, the pages they checked on the website). . job title, what attracted them, the pages they checked on the website). Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. job title, what attracted them, the pages they checked on the website). . job title, what attracted them, the pages they checked on the website). Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Send this page to Print Friendly. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Marketing Insider Group

FEBRUARY 5, 2024

Semrush) 75% of users don’t look beyond the first page of search results. DemandMetric) Websites with active blogs have 434% more indexed pages and 97% more inbound links compared to those without blogs. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Marketing Insider Group

OCTOBER 14, 2010

You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up. Share If you’re in digital marketing, you know what I mean just reading the title.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

PureB2B

APRIL 21, 2017

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Why are they visiting your product/service pages?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

PureB2B

APRIL 21, 2017

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time. Why are they visiting your product/service pages?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

JUNE 18, 2009

Here are Mike Rowland’s six key takeaways for building B2B online communities: 1) Building B2B online communities takes more than copying B2C practices Clearly defined objectives and a focus on driving business results are the hallmarks of more successful B2B online community efforts. Keeping track of traffic, leads, revenue, etc.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Hubspot

JUNE 28, 2012

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 4) Forrester Research. All of 'em. 1) The BOSS Snowplow.

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. Landing Page Optimization is more than changing fonts and graphics.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Make it the headline of your landing page. Zoho’s Bigin uses the reverse trial technique in its pricing page.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. 95% of people only look at the first page of search results which is why content is worth optimizing. Ignite Visibility).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

PathFactory

SEPTEMBER 12, 2018

After all, they are B2C consumers living in an increasingly on-demand world. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. Make it the headline of your landing page. Zoho’s Bigin uses the reverse trial technique in its pricing page.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. If your target audience enters your website through organic search and lands on a product page, for example, do they know where they should go from there?

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

PathFactory

OCTOBER 12, 2021

Stephen Casey, Principal Analyst, Forrester. According to SalesForce, 56% of B2B customer now expect to find whatever they’re looking for from a company website in three clicks or less — just like their B2C counterparts. Start measuring content performance with actual engagement data instead of page views.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. For off-page SEO, be sure to include local SEO in your strategy and submit back-linked content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. Landing page optimization: Design dedicated landing pages for different CTAs, ensuring a seamless transition from content to action. Each piece should be a stepping stone.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Rollworks

JUNE 3, 2018

It often relies on tracking the lead’s behavior online to take a guess at where they land. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Having complete data allows you to personalize media like display ads, emails, and landing pages.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Guest post by Cheryl Joy. Did anybody say B2B is boring?

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Televerde

OCTOBER 30, 2019

The marketing prowess that landed you your current role will likely be outdated when you are vying for your next one. More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). Forrester, 2017). Cloudpeeps.com, 2019). Roberthalf.com, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Delivra

JANUARY 31, 2019

According to Forrester , 72% of businesses say improving the customer experience is their top priority. Virtual reality is proven to elicit a more emotional response from customers—which is one of the key drivers for conversions, especially in B2C. According to a Forrester report , 72% of adults belong to at least one loyalty program.

Loyalty 58

Loyalty Forrester Paid Search Agency Interactive Marketing 58

Webbiquity

JANUARY 10, 2010

B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land. She emphasizes that SEO is a long-term project, that getting on page one of Google isn’t always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. by Search Engine Land.

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115