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4 qualities of an intent-driven marketing automation email program

Martech

Much of the difference comes down to capturing, measuring and acting on intent. For a B2C company, email still has priority when looking at attribution numbers. That’s where intent comes in. Intent makes the difference. When we focus on intent, we see email’s uses and value differently.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

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Age of SGE: How Will AI Affect Search Traffic in the Next Decade?

Top Rank Marketing

For users with commercial intent, however — such as, individuals searching for complex information about B2B challenges and solutions — organic results will still be the place to look. Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. Other publishers and SEO experts are less concerned.

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3 reasons why customer journeys are the key to better experiences and profits

Martech

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

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4 B2B Marketing Resolutions for the New Year

Madison Logic

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.