Industrial Marketer

JANUARY 20, 2023

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. According to a Forrester report, 55% of B2B buyers completed their purchases online. B2B buyers are no different.

Features 59

Features Optimization Marketing Websites B2B 59

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. A Forrester WAVE matrix of leading vendors is one. Being featured in influential industry publications is another. B2B reactivation is different from its B2C counterpart as a communication strategy. Many factors influence intent.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. Some industry analysts and commentators have forcefully argued that all marketing should be viewed as "business-to-human," "human-to-human," or something similar. Survey respondents were drawn from a total of nine countries.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Cultural difference? Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Financial Services Industry Emerges as a Leader in Video.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? Widely used by publishers and event organizers, it will work well in tech and industrial categories. By industry, company size and other variables you select, derived from company IP and other identifiers. And so many choices out there. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

LeanData

OCTOBER 5, 2021

Some have viewed data as “the new oil” industry in today’s economy. B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. In business, that fuel is data.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. It is also estimated that the content marketing industry size would reach $417.85

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

LeanData

FEBRUARY 10, 2022

The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. Identifying industries. Research led us to identify the following industries: Business services. Testing industries. Start at the beginning.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. Why is this? Brand safety.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Content4Demand

SEPTEMBER 24, 2021

B2B Fusion has developed industry award-wining ABM experiences for its clients. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. You can also use either contact or account intent data to broadly monitor trends in the industry to create content around that aspect.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. industry, revenue, employee band). But smart teams understand that better segmentation is the key to B2B sales and marketing success.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). In The Experience Disconnect , marketers say the personalization they deliver most is the customer’s name, company name, and industry. Buyers say the most important personalization factors are the problem they’re looking to solve, their company, and their industry.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sana Commerce

MARCH 4, 2022

A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Challenges achieving omnichannel.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. click-through rate from their donors, well above industry norms, with more than 80% of viewers watching all the way to the end of the video.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. B2B companies should take a page out of the B2C playbook, especially when it comes to building client trust.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.»

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. ” Finance brands tend to publish higher quality and more sophisticated content than other industries. This isn’t surprising.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. click-through rate from their donors, well above industry norms, with more than 80% of viewers watching all the way to the end of the video.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Leadspace

NOVEMBER 27, 2018

The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view. Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Valasys

SEPTEMBER 24, 2018

With the addition of Marketo’s engagement platform to the Adobe Experience Cloud, Adobe will now be able to offer unbeatable solutions for transformative customer experiences across industries and companies of all sizes.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Why attempts at website personalization are failing today’s buyers.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65