Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. Marketing capturing leads and hoping that Sales will log in to HubSpot and check out the leads. So what do these numbers look like?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Some emotions are more effective than others for driving certain types of actions, according to HubSpot : Happiness leads to sharing. million words, according to Forrester Research’s James McQuivey.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Apple T-Mobile Coca-Cola HubSpot Drift. Forrester ) Twitter has more than 330 million monthly active users. Think to the brands you associate with that have good brand equity. The Power of Social Media. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. Avoid being too feature or jargon-heavy. Cvent strikes the perfect balance. That’s a whole lot of room for story.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Hubspot reported each additional social channel you add to your social media marketing plan can increase ROI and effectiveness by 35%. Hubspot recommends : Instagram: 3-7 times per week.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Hubspot

JUNE 28, 2012

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 4) Forrester Research. 12) HubSpot. All of 'em.

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Hubspot

MARCH 18, 2011

Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. As you can see from these examples, a lot of the best practices for B2C Facebook Fan Pages can be applied to B2B businesses as well.

Facebook 28

Facebook B2B Forrester Youtube 28

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

JANUARY 6, 2020

This year’s event will include over 700 exhibitors, 500 seminars, and 200 masterclasses with keynote speakers representing brands including HubSpot, LinkedIn, Shutterstock, Smart Insights, and the DMA. HubSpot’s INBOUND Marketing Event. The B2B Marketing EXPO is one of Europe’s major B2B marketing events. August 18 – 21, Boston MA.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

SEPTEMBER 20, 2012

Let's explore how some brands are using it -- B2B, B2C, ecommerce, we'll run the gamut -- so you can see what successful implementation of gamification looks like, and what kind of results it can drive. Forrester Research gamifies. HubSpot gives a peek behind the scenes, and everybody wins. Make sense? Uhhh, this is genius.

Work Management 28

Work Management Marketing Management Business Forrester 28

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 9, 2010

If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here. Connect with HubSpot : Inside out to outside in”” Email is Still Relevant & Adapting to Social. If not, why not?

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Brandpoint

JUNE 7, 2018

Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales. Host: HubSpot. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Hubspot

MARCH 22, 2013

By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns , according to a Forrester report. 1) Generate More Facebook Leads. In order to generate customers, though, you need to generate leads.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. In 2020, it was 2,100-2,400 words , according to HubSpot. Check out research papers by Forrester and Gartner. But if you’re patient and consistent, you should get substantial results that make a big difference in your business.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

FunnelEnvy

MAY 2, 2022

Here are a few suggestions from HubSpot , with additional insights about each point: Remove extra navigation on the page with your form. According to Forrester, over 40% of American adults believe it’s important for retail companies to offer live chat. In a lead form, “friction” is anything that stops a user from filling out your form.

Optimization 76

Optimization Lead Scoring Lead Ranking Tips 76

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Here’s an example from HubSpot. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. 16% of companies get over 50% of new business from free trials. It helps make sales, too.

Conversion Rate 103

Conversion Rate Conversion Tips Marketing Analytics Tools 103

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Televerde

OCTOBER 30, 2019

67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). trillion each year from competitors that don’t, according to Forrester.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Like how HubSpot changes their messaging depending on what segment their customer falls into: ( Source ). In the study, both B2B and B2C teams were surveyed. Only 0.75%? Phone numbers?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

MAY 4, 2016

Forrester. . - MarketingSherpa. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. MarketingSherpa. Effective sales funnels generate 50% more bottom of the funnel leads at 33% lower cost. Companies with mature lead generation and management practices have a 9.3% CSO Insights.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Here’s an example from HubSpot. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. 16% of companies get over 50% of new business from free trials. It helps make sales, too.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 86% of B2B firms are using social media, compared to 82% of B2C outfits.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Lack of talent.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

Marketing AI 123

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 123

Hubspot

MAY 23, 2014

5) Forrester. As one might imagine, market research company Forrester Research excels at gathering and delivering data. Much of Intel''s blog content is related to conferences and events, so it''s particularly important to ensure customers find its posts when they first go up -- while they''re still timely. 6) Dropbox.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Albacross

NOVEMBER 14, 2019

Although the concept of making a sale seems simple, there can often be some confusion regarding what B2B sales is, as well as how the process differs from the B2C space. B2B vs. B2C Sales. The fact that sales happen between business entities means that the process is often more complicated than in B2C. B2B vs. B2C Sales.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70