Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Posted byMike Frichol at07:38 Permalink Labels: B2B vs. B2C , demographics , differentiated , psychographics 2comments: Lee Levitt said. to segment and target relevant markets. Mike, Great conversation.
40 
Let's personalize your content