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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

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6 B2B Lead Generation Strategies to follow in 2022

Only B2B

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers.

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Why Effective Content Research is Necessary to Growing Your Company’s Brand Visibility

EveryoneSocial

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. What is Content Research? What is Content Research?

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9 billion active users on YouTube.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Moz) A staggering 90.63% of content receives no traffic from Google. seconds over the past two decades.