Use Buyer Persona Research To Improve B2B Customer Experience
Tony Zambito
JUNE 5, 2016
Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C. Would you agree?
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