Marketers Need a Mindset Reset for B2B Personalization
Marketing Interactions
JULY 18, 2021
Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.
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