Enriching Your Account Universe: Turn Data into Revenue
Lattice
OCTOBER 26, 2016
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …
b2c Lattice
Forrester Related Topics 
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Enriching Your Account Universe: Turn Data into Revenue
Lattice
MARCH 16, 2016
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success.
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