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4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.

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Guest Editor: The Why and How of B2B Podcasting

The Customer

While podcasting technically pre-dated Facebook and Twitter, it didn’t gain its executive-awareness raising stature until some time after Serial won a Peabody in 2014 and MailChimp was laughing all the way to the bank as an early-in, low CPM sponsor. Their top-ranking B2C podcast lives on their site as well as all other directories.

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How B2B Marketers Benefit From Social Media?

Valasys

Some channels, like Facebook and Instagram, offer brands to promote for $1 per day aimed at impressions. According to marketing experts, Foremost B2B organizations considered LinkedIn as a proven and highly active lead generator, subsequently Facebook and Twitter. LinkedIn is adept by experts and businesses.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

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B2B social media: Highlights from new benchmarking research

Savanta

YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix. Subscribe and receive new posts by RSS. Despite clear SEO and brand positioning benefits, only one half (51%) include blogging in their activity mix. If so, how did you overcome them?

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

The RSS feed is: [link]. Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen. We couldn’t do it without them! Listen Now.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

The RSS feed is: [link]. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Social Media Stat of the Week: Teens share more on Facebook when they have more friends. Perhaps most surprising about this data is how few teens share their phone numbers on Facebook.

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