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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Each workshop is its own learning process. Upcoming Events. It strikes me that the word listening has sort of become tainted.

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5 Essential Functions for Every B2B Website

Biznology

If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. Treat that data as an inquiry, and run it through your normal qualification and nurturing process. Photo credit: Wikipedia. “If E-commerce.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. the Content Marketing Institute, Search Engine Journal, Social Media Examiner, Entrepreneur, and B2C.

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How To Focus On Your Marketing Plan

Marketing Insider Group

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Create a “train schedule&# of activities that starts early in the year and ends late.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. This, to serve a new breed of B2B buyer that completely rejects salesperson involvement and wants to manage the purchase process all on their own.

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How to Use Engagement Marketing to Acquire More Customers

Single Grain

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. Your target audience can be a B2C consumer, but you can also use this strategy to target other brands, too, if you’re a B2B company.

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Building Content with Your Audience: A Strategy for Deeper Engagement

ClearVoice

In this guide, we talk about the value of audience insights in the content creation process, how to encourage customers to contribute user-generated content, and how to adapt content to drive audience engagement based on audience feedback. The next is incorporating those insights into your content.