The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In a similar study by HubSpot. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

QuanticMind

JUNE 29, 2018

Here’s everything you need to know to succeed at building the ultimate B2C MarTech stack. Key Elements of a B2C MarTech Stack. If you want to remarket to current leads, then Facebook remarketing and Google Display Advertising make sense. Marketo and Hubspot are examples of comprehensive marketing automation technologies.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Martech

MARCH 16, 2022

This isn’t only the call from Adobe CEO Shantanu Narayen at Adobe Summit, but also the motivation behind the evolving app marketplace landscape, through new discovery features and integrations at Salesforce and HubSpot. They need quicker service to implement rapid transformation.

Privacy Protection 83

Privacy Protection B2B Privacy Conference 83

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. billion through 2025 ( Report Linker ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

SmartBug Media

JUNE 13, 2023

Shopify: Key Features Aside from easy integrations with popular software such as HubSpot , Shopify boasts several valuable features for any e-commerce business, including: Optimization for B2C and E-Commerce Brands Shopify users can sell manufactured goods at a larger scale without extensive knowledge of design, coding, or e-commerce.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Webbiquity

JUNE 15, 2021

Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. For example, Dove’s “Real beauty should be shared” contest on Facebook asked fans to fill in the blank with photos. Plus, checklists work for both B2B and B2C businesses. Select an attractive giveaway, though.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. In fact, more than a quarter (27%) of B2C sales reps report using social media shopping tools to reach customers. This trend is picking up traction amongst B2C businesses.

Trends 83

Trends Ideal Customer Profiles Cold Calling Social Media 83

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

SalesGrape

NOVEMBER 3, 2023

Platforms like Facebook and LinkedIn offer advanced targeting options based on demographics, interests, behaviors, and more. On the other hand, B2C companies might benefit from utilizing visually-driven platforms like Instagram or TikTok where they can showcase products or engage directly with consumers through creative content.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. You can find an overflow of statistics.

Social Media 53

Social Media Emarketing Forrester Media 53

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Martech

AUGUST 6, 2021

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. Read next: HubSpot’s roadmap to building community through content. Brand building. Own your data: Identity resolution and behavior-based engagement.

Paid Search Agency 142

Paid Search Agency Ads Enterprise Management Marketing Management 142

Biznology

JUNE 6, 2018

While general-purpose CRM (like Zoho, Salesforce or Pipedrive) play well with marketing automation platforms, many B2C businesses use proprietary CRMs, purpose built for specific industries: pest control, home health aides, dentistry, and dozens of others. – Conduct drip email, SMS or Facebook ad campaigns based on segments.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Webbiquity

APRIL 16, 2019

“Broadly speaking, any customer can benefit from it, though so far we’ve found greater success successes with B2C marketers because the pain of inefficiency increases with the volume of mail sent. And I was doing a lot of work with Facebook ads. I saw that Facebook ads were really stagnating.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

Only B2B

DECEMBER 29, 2022

HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. When we refer to social selling, we do not, however, imply bombarding users of LinkedIn or Facebook with messages about your product or links to Calendly urging them to schedule a demo. A free CRM is provided by HubSpot. Email Marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Huptech Web

DECEMBER 14, 2023

billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

JUNE 19, 2023

HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. Zippia ) 93% of marketers use Facebook, the most-used platform. ( Wyzowl ) 66% of B2C marketers use video marketing. Startups Magazine ) 82% of organizations that use personas have an improved value proposition.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Source: HubSpot. What is Video Marketing.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Heinz Marketing

MARCH 4, 2021

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. Social Networking. Photo Sharing. Video Sharing.

Paid Content 132

Paid Content Social Media Media B2B 132

Outbound Engine

DECEMBER 4, 2019

76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective. Hubspot found 72% of people prefer video to learn about a product or service.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Onalytica B2B

APRIL 6, 2017

If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Statements for Facebook to verify or debunk. It doesn’t matter if you promote from an official business page or your personal page on Facebook.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

APRIL 7, 2016

HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. More specifically, you will receive: Data-backed insight into what specific content topics do well on Facebook, LinkedIn, Pinterest, Twitter, and Google+.

Analysis 28

Analysis B2B Social Networks Guidelines 28

Schubert B2B

JUNE 7, 2019

Myth 1: Social Media Is Only for B2C. While B2C companies may seem to dominate the marketing efforts conducted on social media, it doesn’t mean that a B2B company can’t find success as well. Myth 2: I Have a Facebook Page, What More Do I Need? To help your chances, we’re dispelling 5 common B2B social media myths.

Social Media 85

Social Media Media B2B Buyer Personas 85

Hubspot

OCTOBER 5, 2023

Facebook Facebook is the most popular social selling platform among those who sell products directly within the app. And B2C salespeople report discovering new prospects most effectively through Facebook. However, it is trusted 24% less than Facebook, so devoting time to building trust with audiences is essential.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Only B2B

NOVEMBER 9, 2020

HubSpot found that LinkedIn is 277% more efficacious at generating the quality leads compared to other social media platforms such as Facebook and Twitter. #7. More than 75% of B2B and B2C marketers observed that video marketing not only improved the views but also enhanced conversions and engagement. Personalization.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117

Only B2B

FEBRUARY 23, 2022

Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Furthermore, social media is still very much in play in any industry, depending on your target demographic.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

FEBRUARY 16, 2022

If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

SmartBug Media

JANUARY 18, 2021

Well, HubSpot agrees that many businesses are focusing on creating less, but more meaningful, content in 2021. After all, what human would follow you on LinkedIn, Facebook, and Twitter to read the exact same message on each platform? It’s no secret we love HubSpot at SmartBug. Remember what I said about talking to a human?

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Navigate the Channel

JUNE 21, 2023

Facebook has the distinction of being first to the party (sorry, LunarStorm, SixDegrees and MySpace), so it has many users, but its evolution from a Harvard dorm room to 2.93 billion monthly active users is partly because so many organizations and businesses default to Facebook. Facebook is still growing, but at a rate of 1.6%

Business 65

Business Social Media Youtube Facebook 65

Contently

OCTOBER 19, 2018

B2C companies often have the benefit of selling recognizable goods, but B2B companies—say, content marketing software brands—often require content that explains what they’re selling in addition to why it’s useful. For instance, Hubspot launched Hubspot Academy , which provides instruction on inbound marketing for customers.

Top of Funnel 140

Top of Funnel Work Management Marketing Management B2B Thought Leadership 140

Martech Advisor

OCTOBER 23, 2019

Known as a leading growth platform, HubSpot gained fame for its inbound marketing campaign offerings. The company also hosts the HubSpot blog, which is a content goldmine for beginners to marketing as well as small marketing teams. We evaluate them based on their offerings, compatibility, pricing, and suitability.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79