Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. She is also the author of “Right-time Experiences” (John Wiley and Sons) and a contributor to Forbes. Shiva Corporation and Forrester Research. LinkedIn: Tim Crawford (5.9K

Digital Transformation 120

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 120

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Believe it or not, posting videos on YouTube isn’t a video strategy.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Martech

NOVEMBER 4, 2021

They looked at some of the most common data points in B2C advertising — including “Age” and “Gender” — and then checked the accuracy. Forrester found that only 12% of B2B marketers have high confidence in the accuracy of the data they manage. They found that “Gender” was only 50% accurate. The accuracy of “Age” dropped to 25%.

Ad brokers 107

Ad brokers Forrester Internet Marketing Advertisements 107

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. Competing on experience. “ It’s undeniable that businesses increasingly compete on customer experience,” Bruno said.

Top of Funnel 96

Top of Funnel B2B Forrester B2B Sales 96

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

LeanData

OCTOBER 5, 2021

Vala Afshar , chief digital evangelist at Salesforce, got OpsStars off to a rousing start with his opening keynote address, “Electricity & Flow: The Future of Customer Experience.”. B2B buying experiences are morphing into being synonymous with B2C experiences.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Martech

SEPTEMBER 11, 2023

Marketers need the big picture when it comes to customer experiences. So ING found that it could make more customers happy, and spot more business opportunities, by meeting these secondary needs with the digital experience. In the case of food delivery orders, the customer experience has seen a transformation with food delivery apps.

Lead Ranking 141

Lead Ranking Forrester Lead Scoring Cross-Selling 141

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. What is Customer Experience (CX)? Are your support and sales staff responsive?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

APRIL 25, 2022

“You may put a lot of effort into creating a personalized landing page experience for your ABM prospect, but do they even get to the landing page?” ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. ” asked Haeri. Why we care.

Account Based Marketing 105

Account Based Marketing ABM Marketing & Strategy Landing Pages 105

Top Rank Marketing

SEPTEMBER 4, 2023

Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Despite the complexity of the products and services and longer sales cycle, B2B buyers want to experience the same kind of personal attention to customer service that a B2C customer, say, buying a pair of shoes might.

Enterprise Management 84

Enterprise Management Work Management Marketing Management B2B Marketing 84

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. Google Search Generative Experience is Google’s new approach to incorporating generative AI into their search algorithm. What is Google SGE?

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? For this research, Forrester surveyed 552 B2B and B2C marketers (manager level and above) representing a wide range of industries and company sizes.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Kaon

FEBRUARY 15, 2017

Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. And now we are about to be driven by immersive experiences. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Cultural difference? Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. Just like you might switch to another coffee shop after an unpleasant experience with a barista, you might also rethink the vendor you use after being mired in a painful buying process.

CRM 67

CRM Buy Work Management Marketing Management 67

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . We have found that experience with the company, people, and its product are often critical to reach consideration in a complex consultative buying journey. Conversations are unnecessary.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. In fact, they are expecting a B2C level experience. And in turn, lessen the growing rift between buyer expectations and seller experiences.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Buyers are even talking about preferring a rep-free buying experience.

Account Based Marketing 74

Account Based Marketing Buy Process Marketing Automation Services 74

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Cross-selling and upselling are important touchpoints in the customer experience and should be treated as such.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Content4Demand

FEBRUARY 15, 2023

Be sure to stop by to say hello after you clear your mind in a sound bath experience at The Phoenician on Tuesday morning. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Biznology

JANUARY 16, 2017

Let’s look at three ways you can use marketing and customer experience to engage your customers. Having taken that model into the shop at least four times, I was not feeling good about the quality of the product and my experiences with their repair people. Should they be two separate initiatives, or can they overlap?

Pricing 80

Pricing Price Loyalty Forrester 80

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Sprout Social

JANUARY 4, 2022

knows that videos play a major part in your experience with these social media networks. 35% of all North American B2C marketers use live video. Be consistent, track your performance and experiment to see what resonates with your audience. — Forrester (@forrester) October 27, 2021. Facebook video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Tony Zambito

JUNE 5, 2016

Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Most notably in B2C.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

PathFactory

NOVEMBER 9, 2021

B2B buyers want a B2C experience. We’ve all gotten used to the curated Netflix or Amazon experience of serving up personalized, data-driven content on demand. B2B buyers are no different. Never has there been a better time to demonstrate the value of marketing.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled. That’s why they’re so powerful.

Branding 48

Branding Brand Identity Differentiation Forrester 48

Crafted Agency

JANUARY 28, 2015

In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue. Forrester’s latest research on customer experience strategy will help leading marketing

Forrester 48

Forrester Marketing & Strategy Loyalty B2B Marketing 48