Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Why we care.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Martech

SEPTEMBER 29, 2023

Widely used by publishers and event organizers, it will work well in tech and industrial categories. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 A new secret weapon for lead qualification, too.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

APRIL 8, 2021

Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. And Facebook Live allows brands to host live events, give a peak behind the scenes or engage in real time with their audiences. — Forrester (@forrester) October 27, 2021. 93% of companies have acquired new customer(s) via social media video.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. For more details on the success of the organizations above and to see their personalized videos in action, check out [link].

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Content4Demand

JANUARY 29, 2019

Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Tapping into these points of conflict and contention, Forrester notes, will “spark consumer energy.”. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. At a Loss Without Physical Events? Simply put, the numbers tell a compelling story. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Site stats.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. A younger buying committee: B2B Buying committees have become bigger, more diverse, and younger, with more Millennials and Gen Zers than ever before. They need brands to know who they are, what they care about, and what their expectations are. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! I spent most of the time chatting it up at the Televerde booth, but I did make some time for networking, keynotes, 1:1s, and other virtual shenanigans.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Forrester B2B Sales 52

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. million words, according to Forrester Research’s James McQuivey. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. The marketing industry has undergone a remarkable transformation over the past few decades — and Leadspace CEO Doug Bewsher has had a front seat view.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. There’s no limit to the number of real-life and virtual events where your brand could lend its presence.

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Strategic-IC

NOVEMBER 25, 2020

Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc. A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc. A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Marketing Insider Group

JANUARY 6, 2020

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. I’ll also be speaking at a number of these events. Digital Summits.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Business Brainz

JULY 11, 2021

73% of B2B buyers say they want a personalized, B2C-like customer experience. Buyers were found to be doing a lot of self-research checking various sources like forums, social media, webinars and online events to learn about the service or product they were trying to purchase. The essence of every ABM program is the ROI it yields.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

The ROI Guy

MAY 10, 2011

I had the pleasure of recently attending sales & marketing researcher SiriusDecisions’ 2011 Summit (Alinean has been sponsors of this event since its inception six years ago!) not too different than what has happened in the B2C space because of the Internet and buyer empowerment.

Terms and Conditions 40

Terms and Conditions Forrester Conference Internet Marketing 40

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. million words, according to Forrester Research’s James McQuivey. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Phase II: Thought leadership. Connect with Aubyn on LinkedIn here.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Phase II: Thought leadership. Connect with Aubyn on LinkedIn here.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

MARCH 18, 2011

Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. Creating events that encourage current fans to share with others is an excellent way to extend your reach to those who are likely a good fit for your business.

Facebook 28

Facebook B2B Forrester Youtube 28

The ROI Guy

JUNE 11, 2015

Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. In discussions with the analysts, I suggested looking at B2C world, which has been ahead of B2B on its leverage of online resources and ecommerce, for evidence of how the B2B sales reps.

B2B Sales 40

B2B Sales B2B eCommerce Gartner 40

Hubspot

JUNE 28, 2012

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 4) Forrester Research. All of 'em. Do you see him?

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Hubspot

MARCH 22, 2013

By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. For example, if you're hosting an event, you could include a promotional event photo and clearly write a call-to-action prompting Facebook users to register, with a link to event registration. 1) Generate More Facebook Leads.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137