102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity
JANUARY 2, 2013
While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. eMarketer ).
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