Customer Experience Matrix

FEBRUARY 1, 2012

The enterprise vendors don’t release meaningful installation counts – some refuse to provide any data and others don’t distinguish B2B from B2C clients. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. So we’ll exclude them from further analysis.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Oktopost

MARCH 11, 2020

This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Smarte

DECEMBER 9, 2021

B2B and B2C sales teams are sometimes given the added responsibility of gathering customer data at scale. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. Save valuable selling time. Enrich any platform with SMARTe’s B2B data.

B2B 98

B2B API Eloqua B2B Sales 98

Oktopost

FEBRUARY 28, 2021

This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. A B2C platform can support those other functions. I’m not saying that a B2C platform could extend all the way to running CRM.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

APRIL 15, 2012

Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. I’ve calculated an average of averages, excluding Silverpop since it didn’t break out B2B from B2C.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

PureB2B

MAY 30, 2022

Traditionally, B2C marketers have relied on demographic data, and B2B marketers have bet the farm on firmographics. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. B2B marketers, especially, use firmographic data to segment organizations into categories.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. B2B marketing automation could still stall – as B2C marketing automation did – as a niche product for an elite group of sophisticated marketers.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Ledger Bennett

FEBRUARY 24, 2020

There’s also some evidence to suggest that a lot of these are B2C thoughts and trends creeping into B2B methodology. It’s not to say we can’t learn from our B2C counterparts but be careful about shoehorning in strategies that weren’t designed for your marketplace. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Customer Experience Matrix

AUGUST 13, 2010

I’m overstating a bit: there are a couple of B2C vendors left including Neolane , Alterian and SmartFocus , although the latter two use proprietary database engines that would make them difficult to integrate into a larger enterprise suite. The other option would be email vendors like ExactTarget and Responsys.) But you already knew that.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Convince & Convert

FEBRUARY 27, 2015

It makes sense; the platforms are entrenched in our daily lives and offer a hefty B2C audience. While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Leadspace

OCTOBER 5, 2016

The Krux acquisition reflects their push into B2C marketing. But B2B demand gen marketers need a complete understanding and approach across all channels, whether they use Eloqua, Marketo, HubSpot, BlueKai, Adobe or others. Dreamforce is always the best place to see the Salesforce vision of the future.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Robust Data Intelligence Platform(s). Market/sales intelligence software provide both marketing and sales teams with actionable data to fuel an ABM strategy. Alexa Rankings (Min—Max). Other Rankings (5 options). Type & Model.

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

SalesIntel

MARCH 22, 2023

Firmographic Segmentation for B2B Businesses B2B marketers leverage firmographics like B2C marketers use demographic data. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. It is a method of segmenting customers based on their shared qualities.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Envy

JANUARY 28, 2018

With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Customer Experience Matrix

DECEMBER 22, 2010

Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). This is obviously a huge decision for Teradata, a $1.7

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Marketing Insider Group

JANUARY 8, 2013

You have to follow Maureen Blandford’s B2B In A B2C World Blog. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. The MLT blog has some great insights on B2B Marketing and Billy is just a great guy so you should foll0w him and read his blog.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

chiefmartech

SEPTEMBER 21, 2018

Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution. This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

LeadSloth

AUGUST 11, 2009

Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C. Terry: B2B paid search tends to be more challenging to get right versus B2C – so if you like challenges, B2B paid search can be quite fun. What is your take?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

MAY 22, 2015

While early adopters of the technology were largely B2B organizations with complex sales cycles, Top Performers from a variety of industries are using marketing automation to power relationship marketing, which benefits both B2B and B2C organizations.”. The best way to deliver leads to Eloqua is with our Audience App.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

TrustRadius Marketing

JUNE 19, 2019

Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. The guide also includes a set of handy comparison charts and graphs that display things like reviewer marketing orientation (B2B vs. B2C), list size, and feature scores across products.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

ANNUITAS

FEBRUARY 19, 2015

Whatever happened to the Eloqua Experience? Anyone who is anyone in content marketing strategy (B2B and B2C) is at this event. Interesting and unique in that it focuses on B2B content marketing strategy. Great show. Oracle Modern Marketing Experience March 31 – April 2, 2015 Las Vegas, Nevada. I have never gone and not learned a lot.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Heinz Marketing

MARCH 29, 2018

Allison has a distinguished and decorated career spanning both sales and marketing leadership roles at companies such as Oracle, Eloqua, NextJ Systems and more. This week I’m excited to feature Allison Munro , head of sales & marketing for Viafoura. Here in her own words is how she gets stuff done.

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

Customer Experience Matrix

DECEMBER 13, 2011

This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. Among B2B vendors, Eloqua is the poster child for this approach. But not everyone can afford through training and preparation for a marketing automation deployment.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ClickZ

JANUARY 13, 2020

I have noticed a trend that business-to-business (B2B) and business-to-customer (B2C) is somewhat merging in terms of how marketers start to think about attracting the right type of lead. Emma believes a shift in how companies cultivate their leads, can also result in better engagement with the end-consumer. “I

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Vidyard

NOVEMBER 2, 2017

Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Content Marketing Institute

OCTOBER 22, 2017

However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Customer Experience Matrix

OCTOBER 10, 2012

In fact, I’ve recently taken to citing the B2B systems' fixed, built-in database as the fundamental difference distinguishing them from B2C systems, which connect to externally-managed databases with any structure. The system has an Eloqua connector today and a Marketo connector in the works.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Leadspace

JANUARY 4, 2017

The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc. Neither is sending out 5 billion SMS, Push, and emails vs. 4 billion last year.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116