Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers know they need to deliver a high volume of quality, relevant content to enable prospects to self-educate and progress through the buyer’s journey.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. He was Director of Marketing Education, holder of the Omer DeSerres Chair in Retail and the first holder of the RBC Financial Group Chair in E-Commerce. He is also a lecturer and analyst. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Vidyard

AUGUST 28, 2017

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social.

Service 61

Service Trends Paid Search Agency Gartner 61

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 82

Top of Funnel Lead Ranking Lead Scoring CMO 82

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like? Revenue is the one that we would all agree on. Align strategy.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like? Revenue is the one that we would all agree on. Align strategy.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. and B2C, 8.3).

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Marketing Insider Group

OCTOBER 14, 2010

It’s a good opportunity for education, and when done right, the client will come to appreciate the expertise your bringing to the business. And we are in the fortunate position of educating others. My sarcasm aside, I really do try to educate them through on the process and the challenges.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

PureB2B

APRIL 21, 2017

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. These days, buyers do a lot of research and educate themselves about their problems and available solutions even before making an initial inquiry. Pre-packaged sales solutions no longer work.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Don’t look now — but you did it. YOU LAUNCHED YOUR SOFTWARE PRODUCT.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Don’t look now — but you did it. YOU LAUNCHED YOUR SOFTWARE PRODUCT.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

PureB2B

APRIL 21, 2017

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. These days, buyers do a lot of research and educate themselves about their problems and available solutions even before making an initial inquiry. Pre-packaged sales solutions no longer work.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. BigMarker) Educational webinars are the most popular type. Venngage) 43% of readers admit they only skim through blog posts. seconds over the past two decades.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

KoMarketing Associates

NOVEMBER 10, 2021

That’s because most of their user base is highly educated and holds positions of power in the business world. While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Here are a few stats to help you decide which platforms to focus on.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. Educational content.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

PathFactory

SEPTEMBER 12, 2018

After all, they are B2C consumers living in an increasingly on-demand world. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Contently

NOVEMBER 18, 2016

Sadly, I think most martech vendors don’t really have an incentive to tackle that education. Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. There is a question of degree.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Hubspot

APRIL 27, 2015

Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing: 1) Factbrowser. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

JANUARY 6, 2020

Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference. Brand Manage Camp. September 15 – 16, Las Vegas, NV.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? What is the B2B sales process?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

Salesforce Marketing Cloud

JULY 21, 2021

This digital workplace helps businesses, government agencies, educational institutes, and non-profit organizations large and small deliver exceptional experiences for those they serve. Can Salesforce also work for B2C and B2B shopping and commerce? Learn more about Sales Cloud here. The business problems we’re helping to solve.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

PathFactory

OCTOBER 12, 2021

Disrupting visitors who are trying to self-educate negatively impacts the “binge-ability” of your content and effectively slows down the buyer’s journey. Stephen Casey, Principal Analyst, Forrester. Buyers are doing their due diligence: Forrester reports that 32% of purchase timeframes are 4 months or longer (up from just 19% in 2015).

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Televerde

AUGUST 30, 2021

Just like B2C consumers, B2B buyers are heavily influenced by social proof. Instead, buyers are turning to online content to educate themselves on their potential options. According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made. Early Engagement. Social Proof.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Webbiquity

MARCH 15, 2016

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 23% say they can’t prove any impact at all. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Online Marketing Institute

JANUARY 25, 2010

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

BDB

JANUARY 20, 2023

Naturally, the B2B leaders that you are targeting will also be B2C consumers and are therefore likely to have already been exposed to the advances of video in B2C marketing. 3 Despite some B2B target audiences not necessarily being tech-savvy themselves, they can still enjoy and engage with video.

Video Marketing 26

Video Marketing Top of Funnel Marketing & Strategy Buying Cycle 26

Hinge Marketing

MARCH 12, 2020

But there are still lessons to be learned from B2C websites that can apply to your next redesign. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Easy social sharing for educational content. Here are a few ways professional serves websites are different.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. 16% of companies get over 50% of new business from free trials. The average SaaS conversion rate for optin free trials is 18.20%.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104