Webbiquity

APRIL 27, 2010

The report notes that “the question of whether social media works has dropped off the charts completely.&# B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. 80% of b2c companies, and 85% of large companies, plan to increase efforts here. Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

APRIL 19, 2010

Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. To earn a buyer’s attention up-front, marketers must produce attractive content, whether through entertainment or games in the b2c space, or problem-solving, research-oriented materials in b2b marketing. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

APRIL 7, 2010

Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MAY 17, 2010

Although the examples come primarily from b2c campaigns, b2b marketers may pick up some useful creative ideas here as well. He notes that going beyond reaching to actually engaging consumers is a much more complex and difficult task than traditional advertising, an observation that applies equally well to b2c and b2b marketers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

FEBRUARY 7, 2010

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. For global campaigns, time needs to be set for 24-hour display. Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. The social side is interesting when it comes up in B2B or B2C. Go join that!

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

DECEMBER 14, 2010

If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right? Your social channels are overly self-promotional.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Share this on Bebo.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Buzz Marketing for Technology

JULY 7, 2010

So tell me about the typical concentration of B2B customers versus B2C customers? A: In the B2B world, the actual number of customers is microscopic when compared to B2C. A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000. There’s clearly an imbalance here.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

MARCH 3, 2011

Writing “web design inspiration can help you stay up to date on current trends, as well as seeing how to structure designs, control color palettes, work with usability, and understand the overall design process,&# Eric Shafer shares a gallery of beautiful and remarkable website designs. by B2C Marketing Insider.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). What B2B Readers Want, Circa 2010 , February 2, 2010. Time to Kill the Press Release? July 8, 2010. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 2, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

LEADership

DECEMBER 3, 2013

There are few stories yet of the successful use of Big Data in B2B lead generation, although in the B2C sector, you only need look at Amazon to see how Big Data can deliver. 5 Simple Ways To Make Big Data Really Work For Your B2B Organization: 1. Follow best practice and use B2B lead generation tactics that are known to work.

B2B 40

B2B Curation Demand Generation Digg 40

Webbiquity

JANUARY 10, 2010

Social media works. For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn’t work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. Among his conclusions: more content helps. Blogging helps. Post this on Diigo.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 5, 2010

Among the findings: during the work week, people are happiest in the early morning and late evening. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Check out the 72 comments in response to this post.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. Weve found that by sharing the experiences of client campaigns across PPC, SEO and news content - and in particular by what has worked and what hasnt - were saving time and money in-house and giving clients a better service.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JULY 31, 2009

But does the B2B need the same platform components as B2C?) Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us They actually have their sales and marketing orgs aligned and working together.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2011

Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. 50 Ways to Measure Success in Social Media by B2C Marketing Insider. Learn to leverage the social-search connection by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. was working on a project over the weekend and thinking about the entire experience we were building for prospects with content. Format post (bulleted lists, etc.).

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. How are employees using the Internet at work? Report: 6.8%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159