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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. They’re not much different.

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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues. I think we owe it to our organizations to really take care of them. Stay tuned as I begin to launch this for next year. Tweet This!

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

The dynamic I am pointing out exists for most brands today B2C and B2B brands. The answer is – you can’t! They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Now I am not sure it can continue at that pace but I am not 100% sure. Email this to a friend?

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

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Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s

Contently

To distribute the videos, Shutterstock partnered with Digg, a news aggregator, and tapped an SEO agency to help drive organic visits. In its first week, prior to the Digg promotion, the video saw over 10,000 views and sparked over 5,000 interactions on Facebook, according to Miah. . So far, the project has produced promising results.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Share this on Linkedin.