Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. A Forrester WAVE matrix of leading vendors is one. B2B reactivation is different from its B2C counterpart as a communication strategy. Email has been the primary channel for both B2B and B2C marketers for years because it works.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Biznology

JANUARY 16, 2017

A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I Understand what really matters to your customer.

Pricing 80

Pricing Price Loyalty Forrester 80

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. Interestingly, “ social media metrics ” were cited by only 40% (i.e.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” For example, ask how the provider can help you get the highest email deliverability from your campaigns. What are your privacy practices?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. of all emails face deliverability issues. EmailToolTester) The average email deliverability rate is 88.9%. seconds over the past two decades. of businesses.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40