Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. It began in 2003 as an Amazon seller, and has since built out data-driven operations that deliver personalized experiences and customer service.

Loyalty 112

Loyalty eCommerce Buzz Paid Search Agency 112

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! The Importance of B2B Customer loyalty .

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention.

Loyalty 52

Loyalty Marketing & Strategy Marketing Strategy Ideal Customer Profiles 52

ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Martech

MAY 19, 2022

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? 70% prefer to manage loyalty programs via app.

Loyalty 109

Loyalty Customer Satisfaction Mobile Marketing Marketing Management 109

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Why Acquire New Customers? Image credit: Jon Tyson on Unsplash.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

TowerData

MARCH 23, 2022

In my two earlier Only Influencers blog posts on customer loyalty and email, I focused mainly on converting B2C subscribers into loyal customers. But loyalty is a major concern for B2B marketers, too, especially for "Software as a Service" brands, where you are selling subscriptions more than one-off products.

Loyalty 52

Loyalty Brand Identity Branding Software 52

Zoominfo

JANUARY 20, 2021

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Source: ZoomInfo.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. So what do these patterns mean in the bigger picture?

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

NuSpark Consulting

FEBRUARY 13, 2023

When potential customers trust a brand, they are more likely to take the next step and make a customer or sale. When a business is perceived as credible, potential customers are more likely to turn to it for information and support, which can lead to increased leads and sales. It’s what I preach.

Generation 130

Generation Lead Ranking Lead Scoring Privacy Policies 130

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Have a direct link to customer needs. In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world? What is a brand strategy? Consistency.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Modern B2B

MAY 22, 2023

So why the focus on customers? At a time when there’s a lack of investment and a critical eye on value, there’s a refocus to maintain revenue and seek growth from existing customers as much as possible. Learning from B2C loyalty Loyalty in B2C stems from a high quality product or service at an appropriate price.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Content Standard

DECEMBER 18, 2017

” For all the work you’ve done towards building customer loyalty, there suddenly seems to be a chasm between the likes and shares on one hand, and the behavior that ends with a conversion for your brand on the other. But perhaps marketers think about loyalty in too superficial a way. Defining Loyalty.

Loyalty 101

Loyalty Lead Ranking Lead Scoring Brand Identity 101

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JANUARY 24, 2023

Therefore, if you’re a B2C marketer focused on teens and 20-somethings, you probably need to seriously consider TikTok advertising campaigns in order to keep up with competitors, despite its data security risks. Above all, customers want to be able to communicate with the brand they’re interested in.

Social Media 304

Social Media Advertisements Advertising Spyware 304

B2BMarketing.net

APRIL 18, 2024

In the world of B2B, we’re in a unique position – to run our own businesses ethically and sustainably and empower our customers and partners to do the same. All types of businesses, large or small, B2C, B2B are faced with increasing challenges that are making the pursuit of profitable growth increasingly difficult.

Ethics 52

Ethics Loyalty Differentiation Paid Search Agency 52

Marketing Insider Group

MARCH 17, 2021

With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Existing customers are also 50% more likely to try a new product and spend 31% more.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Porch Group Media

OCTOBER 9, 2019

Customer Experience Key to Consumer Loyalty. Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Webbiquity

JUNE 14, 2022

In addition, it helps your potential customers feel better about your future relationship. Client management can impact loyalty and retention , so a convincing meeting is vital. Accomplishing both will help the customer feel like you’ve fully prepared for your time with them. Practice Punctuality. Stay Within the Allotted Time.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Sprout Social

OCTOBER 24, 2019

User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. What better way to show off what your best product can do?

Loyalty 57

Loyalty Peer-to-peer Brand Identity Branding 57

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. For example, imagine you run an e-commerce store that sells outdoor camping gear.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Conductor

DECEMBER 21, 2021

Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 That’s why the most successful B2B and B2C brands are taking every possible step to improve their CX and boost conversion rates, average order value, annual recurring revenue, and customer loyalty.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. Are you measuring the right B2B social media metrics?

Social Media 62

Social Media Top of Funnel Media Allocation 62

Sana Commerce

FEBRUARY 21, 2023

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Simply put, personalized marketing uses customer interests and behavior to personalize the buying journey from start to finish. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

ClickDimensions

JANUARY 17, 2023

This blog post brings together 3 ways you can use text messages to improve customer loyalty and increase the open rate of your communications in the Financial Services field. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Inform Customers About Unique Offers .

SMS 98

SMS Service Terms and Conditions Open Rate 98

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Not only can you reach more potential customers, but you can do it at a lower cost.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322