New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
Influitive
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. They are: A deep understanding of customer needs and motivations. Consistent customer interactions across organizational silos.
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