b2c customer 
Chris Koch
DECEMBER 10, 2012
As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. For customers in this realm, I think utility has long meant access to their peers and to expert advice during the purchasing and post-sales processes.
Chris Koch
DECEMBER 18, 2009
Social media seems better suited to B2C, with its larger scale and simpler buying process. B2B companies have fewer, more complex customer relationships and are often conservative and protective of those relationships. B2B marketing lays the path to a sales discussion and supports relationships with existing customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chris Koch
JANUARY 8, 2010
Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” But it also applies in B2C. And learning is integral to buying—especially in B2B.
Chris Koch
JUNE 15, 2011
The marketer passes through a period in which social media is thought of purely as a B2C thing. “Another marketing channel on top of my existing workload, with no extra budget or headcount? This can’t be happening—not to me.” Not gonna happen in B2B. Hey, marketing speaks, everybody listens. That’s the way it’s always worked.
Chris Koch
DECEMBER 29, 2009
According to Razorfish, 44% of respondents said they were looking for exclusive deals or offers, while 24% said they followed the brand because they were customers and 23% said they followed in the hopes of getting interesting or entertaining content. That’s a B2C thing. What drives consumers to follow brands on Twitter?
Chris Koch
AUGUST 5, 2011
It’s yet another channel for reaching customers and the effort required to set up a Facebook page and create RSS feeds of your content to update it is pretty small. Is it any wonder that B2C marketing techniques dominate? There are just too many people passing through those turnstiles not to put up a sign somewhere.
Chris Koch
AUGUST 13, 2010
The trajectory of Slater’s postings look a lot like the things that customers say about our complex B2B products and services, which have a much longer arc of relationship than B2C. Our customers aren’t going to do a United breaks guitars on us. Longtime customers look especially like Slater. What do you think?
Expert insights. Personalized for you.
100 
Let's personalize your content