Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. ” Finance brands tend to publish higher quality and more sophisticated content than other industries. Disclosure: Marriott is a Contently client. KL, London.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 He is also a lecturer and analyst.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Any sort of consolidation—whether that’s consolidating a public relations platform, a listening platform or a publishing platform—is powerful.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

LeanData

FEBRUARY 10, 2022

Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). LeanData’s solutions empower the account-based strategies of its customers. Honing the ideal customer profile. An ICP is usually based on data from current customers. Start at the beginning.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Kabbage

OCTOBER 18, 2016

This was originally published on Medium. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. The «social graph» of an Onalytica ranking.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. In 2014, he published the #1 best seller on Amazon, « Welcome to the Funnel». Website/blog: [link].

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Leadspace

FEBRUARY 19, 2018

But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. This creates a number of unique challenges for brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Picture yourself in these scenarios: Scenario A. Imagine you’re a student researching for your thesis.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. ” Finance brands tend to publish higher quality and more sophisticated content than other industries. Disclosure: Marriott is a Contently client. KL, London.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. In-depth case studies showcasing customer success stories that demonstrate the value proposition of your offerings.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

SnapApp

JUNE 18, 2015

B2C and publishers have been using interactive videos for a long time in all kinds of different formats – from videos that branch or jump around based on your inputs (“Choose Your Own Adventure”-style experiences) to videos with hotspots that, when clicked, show you where to buy the shirt or shorts you just clicked on.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? The high-fidelity output looks like setting up lighting, a camera, and an interview with a few customers on their turf to capture a 20-minute conversation about their experience, use cases, and outcomes using your new product. Time to cash in, baby.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? The high-fidelity output looks like setting up lighting, a camera, and an interview with a few customers on their turf to capture a 20-minute conversation about their experience, use cases, and outcomes using your new product. Time to cash in, baby.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. UnitedLinen leverages a blog to publish how-to and informational posts and videos for customers. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Content Standard

MAY 5, 2015

Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. Integrating your online video provider (OVP) with your MAP allows you to nurture customer engagement and create rules for following up with customers when appropriate.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Venngage) Bloggers who publish 2-6 times per week are 50% more likely to report strong results. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. seconds over the past two decades.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. While some people called for a boycott of the brand and burned their Nike gear, the ad served to solidify the brand’s core customer base. Avoid being too feature or jargon-heavy.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. Click To Tweet. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

NOVEMBER 18, 2016

That they’re not informing their customers how best to use their software? Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. It’s interesting coming from more of a publishing perspective.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts? Contribute to your brand’s story.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Not sure what type of content to publish on your B2B social channels? According to Forrester, 68% of people don’t think brands share interesting content. . Content Formats and Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Frugalnomics in Full Effect: Forrester and Gartner. ► September (18) Tech Media Publishers looking more Like Interactiv.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Customer interviews can help with understanding the true impact of issues. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

SEPTEMBER 20, 2012

Your audience (customers, leads, fans, followers, readers, whoever) engage in some kind of game so that they might win something, and in return, you get something you want out of them, too. Reath of Knoxville Plastic Surgery delights current customers. Mint.com widens the top of the funnel, roping in future customers.

Work Management 28

Work Management Marketing Management Business Forrester 28

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Frugalnomics in Full Effect: Forrester and Gartner. ► September (18) Tech Media Publishers looking more Like Interactiv.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. To succeed in marketing through social media, businesses of all types have to become publishers.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. billion mobile internet users. PointVisible).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Digital Publishing Innovation Summit. “A community of people passionate about marketing, selling, and delighting customers in an inbound way.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Conduct customer research. Check out research papers by Forrester and Gartner. Create Superb Content.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40