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38 Handy Stats to Prove the Value of Personas

Cintell

Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). DemandGen).

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%. Venngage) 43% of readers admit they only skim through blog posts.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. In order to keep this from happening, remember to give your ads a refresh when CTR begins to drop off.

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The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then?

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. 1) Click-Through Rate (CTR). Total leads = 25.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. On average, Google image results have a CTR of 0.21%, however it varies extensively by industry. Forrester ).

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99 B2B Marketing Statistics to Back Your Bets

Televerde

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). trillion each year from competitors that don’t, according to Forrester. Personalized email messages improve the click-through rate (CTR) by an average of 14% (CampaignMonitor, 2019).