38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
Persona-based campaigns: EX: Siemens 200% higher engagement rates and 50% + CTR from persona-based nurture campaigns (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). DemandGen).
Let's personalize your content