Remove b2c cross-sell
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Crafting Cart Abandonment Emails that Work

Adobe Experience Cloud Blog

of clicks lead to a recovered purchase back on site. Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. If the items in the cart are top-selling items include cart expiration dates or in-stock/out-of-stock alerts.

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6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

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Technographics: A Guide to What, Why and How

PureB2B

Traditionally, B2C marketers have relied on demographic data, and B2B marketers have bet the farm on firmographics. Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. The evolution was simple.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. As you start realizing the productivity benefits of your platform, you can scale your business and grow your team.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. That’s where personalization for B2B marketing campaigns comes in handy.

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). I doubt we’ll see new numbers from them in the future. Thanks, guys.

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50% of Marketers are Hampered by Siloed Data

Porch Group Media

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. Data integration challenges are only going to become more cumbersome if action isn’t taken. Data Integration to Improve the Customer Experience.