PureB2B

MAY 30, 2022

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. True database marketing is different—at least in part.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Customer Experience Matrix

SEPTEMBER 8, 2017

When true CDPs first emerged from the primordial ooze, their buyers were concentrated among B2C retailers. That’s not surprising, since retailers have always been among the data-driven marketers. So B2B marketers didn't need the rich customer profiles that a CDP creates. We can skip over the first 3.8

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Biznology

AUGUST 6, 2015

“Marketers today have serious revenue targets hanging over their heads.”. B2C provides the inspiration. B2B marketing is rarely the leader in advancing data-driven marketing techniques. One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? The Market.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40