Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. These promotions are prevented from achieving higher conversion rates due to: Customer fatigue or conditioning to discounts (55%). Forrester). 61% of respondents say they regularly use universal price discounting as a customer acquisition tool.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. In 2020, the use of one-to-one video for sales conversations increased by a whopping 93%.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Martech

SEPTEMBER 29, 2023

Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 A new secret weapon for lead qualification, too.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Square 2 Marketing

NOVEMBER 14, 2019

B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. Regardless, those time frames are windows of opportunity for savvy marketers to take advantage of the prospect’s buyer journey and continue the conversation with them, online and offline. Demand Gen Report ).

Lead Nurturing 50

Lead Nurturing Leads Lead Marketing Qualified Leads 50

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. In 2020, the use of one-to-one video for sales conversations increased by a whopping 93%.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Content4Demand

SEPTEMBER 24, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. Extra credit if you use a moderator to help facilitate person-to-person conversations throughout your live video—a step the network says can increase engagement as well as distribution. — Forrester (@forrester) October 27, 2021. Instagram video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

PathFactory

NOVEMBER 9, 2021

B2B buyers want a B2C experience. With digital commerce moving from marketing niche to an enterprise-wide strategic priority, there are heightened expectations to demonstrate how digital content is delivering concrete results in terms of sales conversions and enterprise value. B2B buyers are no different. What does this mean?

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Biznology

JANUARY 16, 2017

It only took one conversation with a real person to make me a loyal Apple fan again. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I He used empathy to connect with me and soften my sentiment towards Apple.

Pricing 80

Pricing Price Loyalty Forrester 80

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. CFOs are most interested in revenue and cash flow.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization. There are three simple components that work together to give you the key to personalization your buyers will appreciate: context, connection, and conversation. Conversation.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to track engagement and conversion rates and improve our marketing to increase both. We need to add value and engage with customers.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Lattice

MARCH 16, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Sana Commerce

MARCH 4, 2022

It enables more effective audience segmentation and helps optimize conversions. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Data collection. Customer behavior data is increasingly valuable.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Aberdeen

NOVEMBER 14, 2019

When used correctly, she says that data can drive your marketing efforts, increasing conversion rates and revenue. 5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Conversica

DECEMBER 18, 2020

More engagement generates more Sales conversations which yields more revenue. According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Contently

JULY 2, 2018

Design and UX impact read time, bounce rate, conversion rate , etc. According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. In short, B2C brands should ask, “How can I help people live their lives better?”

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Bump Up Conversions. Plus, using video on a landing page can increase conversion by 80%, according to Unbounce.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. If you get your buyer personas wrong, your conversion rate will plummet because you’ll be targeting people who have no interest in your product, even if it is excellent. Live Chat for Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. If you get your buyer personas wrong, your conversion rate will plummet because you’ll be targeting people who have no interest in your product, even if it is excellent. Live Chat for Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Plus, using video on a landing page can increase conversion by 86%, according to EyeView Digital.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. These experts/influencers take up a lot of space, not only in conversations, but also in the strategies of companies that are trying to take advantage of their audience and credibility. Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? adults with an Internet connection use social media in some form or function.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Canadian Marketing Association

APRIL 9, 2015

So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. Build Authentic Relationships: AR and B2B influencer relations transcend transactional endeavors.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Businesses See 500% Lift in Email Conversion with Personalized Video: [link]. More Information: Try Personalized Video for Yourself: [link].

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. Related: 4 Leading B2B Brands Increasing Pipeline and Conversions with AI. In fact, in many cases they only make things worse, by flooding your databases with even more bad or duplicate data.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. For example, y our sales teams have daily conversations with current and prospective accounts. It reveals that these accounts are taking notice and you’re initiating conversations with your content.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52