Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Can you guess what year this lede is from? Numerous studies and statistics prove that video works.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Tony Zambito

JUNE 5, 2016

Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. This creates a dilemma for B2B for experiences, in general, are not as easy to get descriptive about in B2B as in B2C. Would you agree?

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

PathFactory

SEPTEMBER 15, 2021

This is especially pertinent with the rapid expansion of buying groups: champions, influencers, decision makers, ratifiers, and end users all require content to address their specific needs at different stages of the journey. This has further fueled the need for more content. Instead, marketers typically rely on broader KPIs.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Contently

JULY 2, 2018

I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Contently

APRIL 19, 2016

Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Marketing Interactions

JULY 18, 2021

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Named the “Marketing Nut,” she is CEO of Marketing Nutz, speaker and author of the podcast «Social Zoom Factor ». These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Marketing Insider Group

AUGUST 21, 2015

One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Utilize analytics tools to track website traffic sources, social media engagement metrics, and the effectiveness of your content marketing efforts.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

BOP Design

APRIL 16, 2018

For B2B companies, customer or client reviews are essential to a successful marketing strategy. According to Marketing Land , 90% of consumers say positive reviews influenced their purchasing decision. This “recommendation and review” culture for B2C buyers is the same for B2B buyers. Customer Reviews Aren’t Intrusive.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. These younger, digital-first buyers demand experiences that mirror their B2C journeys. Marketers need to adapt their content strategies to give them what they want and positively affect the buyer’s experience. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

In this blog, you’ll find 30 books that you can use to jump start your marketing learning this Fall. MKTG4901: Content Marketing. Content marketing is a vital part of the Engagement Economy and an important way to develop strong relationships with your customers. Michael makes content marketing manageable!

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Buzz Marketing for Technology

JULY 28, 2010

If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Contently

JULY 2, 2018

I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

KoMarketing Associates

SEPTEMBER 14, 2013

Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. Customers (B2B or B2C) are buying more like “prosumers”. How does content marketing play a part in the B2i experience? In fact, I like to say that Marketing is the new Sales. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Vidyard

OCTOBER 27, 2019

Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy. Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group. Simply put, the numbers tell a compelling story. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. million words, according to Forrester Research’s James McQuivey.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

OCTOBER 27, 2019

Sign Up Free 10 Benefits of Video Marketing Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy. Grow Revenue Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. Since algorithms won’t be going anywhere anytime soon, it will be important for B2B brands to focus on personalization, especially in key areas like email marketing and content marketing. Take advantage of intent signals.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

EveryoneSocial

JULY 31, 2018

In this post, we’ll cover what content research exactly means, why it matters for your business and some steps on how you can approach content research effectively. What is Content Research? Although content is both important for B2C and B2B, understanding the value of strong content plays a bigger role in B2B.

Research 79

Research Effectiveness Brand Identity Branding 79

Cintell

JANUARY 27, 2016

For Content Marketers. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others. Video Storytelling Tips A video is worth 1.8

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

PureB2B

APRIL 21, 2017

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. With this data, you can get a clearer picture of where buyers are in the linear marketing funnel , a better understanding of how to keep their attention, and how to convert them into paying customers.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Content Standard

MAY 5, 2015

Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. After integrating with your MAP, you’ll be able to track what video content the customer interacted with through their journey to gain further insights.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

PureB2B

APRIL 21, 2017

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. With this data, you can get a clearer picture of where buyers are in the linear marketing funnel , a better understanding of how to keep their attention, and how to convert them into paying customers.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

SnapApp

NOVEMBER 1, 2016

users, marketers using targeted Facebook ads can get in front of highly specific groups of people. Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

LEADership

OCTOBER 21, 2014

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. I believe there are 3 essential components of this learning process: EXPLORE: There is a plethora of choices in the world of B2B marketing.

B2B Marketing 40

B2B Marketing Multi-Channel B2B Demand Generation Agencies 40

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52