Contently

DECEMBER 12, 2018

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The brand had a slick new site, detailed persona work, and a strong SEO gameplan.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. Effective content marketing can lay the groundwork for effective sales in both B2C and B2B enterprises. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Brightedge

MAY 16, 2021

She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. These types of marketing books will apply for entrepreneurs, B2B, and B2C marketers. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Blue Ocean Shift by W.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. There seems to be tons of Social Media consultants and Directors of Social Media but will that party last? see my post on Fire your Director of Social Media ).

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Hubspot

NOVEMBER 1, 2017

When I consulted sales experts, managers, and trainers, this answer came up again and again. As companies demand higher success rates and competition intensifies, I believe we will see more sales training and empowerment for SDRs,” says Roy Weissman, VP of Sales at SendPulse and sales consultant. 1) Video prospecting.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

ClearVoice

JANUARY 26, 2024

In B2C, this might be a funny video that gets stitched over and over. Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding. Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sana Commerce

JUNE 16, 2022

A tech consultancy hour built around you. The stats don’t lie. Here are some reasons BPA is vital for B2B organizations: Catching up with buyer expectations: B2B buyers today expect B2C-like experiences from their purchase interaction. Hear industry experts discuss the trends relevant to IT today. Welcome to the club.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Content4Demand

NOVEMBER 25, 2020

Although the respondent pool included representation from B2B and B2C organizations, as well as agencies, non-profits and government organizations, there were clear overarching trends that prove content is evolving to be multimedia and more immersive. 52% of respondents said their company produces too many PDFs.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

ClearVoice

JUNE 23, 2020

And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. In B2C marketing, testimonials are provided by consumers. Credibility through stats and figures. You see them on websites and in sales collateral. In native content. In capabilities decks.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Single Grain

JANUARY 27, 2020

Book My Free Marketing Consultation. Dive Deeper: The Competitive Pricing Strategy Guide (Covers B2B and B2C Businesses). Check out this infographic on 50+ retargeting stats : Infographic source: Digital Marketing Jobs. Here are 3 useful tips to help you run a successful retargeting campaign. Leverage Dynamic Retargeting.

Stats 140

Stats Campaigns Tips Advertising Funnels 140

Engagio

DECEMBER 28, 2020

Much like the broader digital experience—think streaming services, e-commerce, and B2C marketing—a commitment to the customer experience will go a long way in achieving ABM success. Senior VP of Consulting at ITSMA | LinkedIn. Vice President of Consulting Services at Inverta | LinkedIn. Rob Leavitt. Kathy Macchi.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Marketing Insider Group

MAY 11, 2020

But the stats don’t lie. Why the growth, which could actually outpace B2C ecommerce? I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C. Set up a quick consultation , and I’ll send you a free PDF version of my books. B2B ecommerce is expected to grow to $1.8

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Integrated B2B

DECEMBER 6, 2012

Content is not just about presenting facts and product stats. These assumptions are valid in general but in the tourism industry, creating emotional connections with the destination and its business potential is crucial (in B2C but also in B2B). Here I want to focus on another crucial aspect: the massive potential of video.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Content Standard

SEPTEMBER 23, 2016

They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Here at Skyword, my team and I regularly consult our strategy and sales teams to crowdsource ideas for future Content Standard stories.

Planning 40

Planning Content Marketing Work Management Marketing Management 40

TrustRadius Marketing

APRIL 13, 2022

Many also provide valuable social media consulting services. You’ll see their case studies stats quoted in many SMM articles. LinkedIn is a very niche, professional community that is slightly less suited for retail, local, or B2C campaigns. If you want more stats on SMM costs you can go here. More Resources .

Paid Content 52

Paid Content Social Media Pricing Price 52

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Content Standard

SEPTEMBER 28, 2023

Below is a list of well-known B2C and B2B brands leveraging atomization to strategically boost the reach and relevance of their content. B2C Content Atomization examples Starbucks Coffee The coffee chain was one of the earliest adopters of content atomization, beginning in the 2010s.

Brand Identity 109

Brand Identity Branding Examples Multi-Channel 109

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 119

Budget Programs Spending Paid Search Agency Marketing Budget 119

SendX

MAY 5, 2020

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. If you’re not in B2C, you probably call these “thank you” emails.) Your email list is only as valuable as your ability to convert customers from it. Research abounds about email’s ROI potential.

Examples 201

Examples Copywriting Lead Scoring Lead Ranking 201

Single Grain

OCTOBER 30, 2020

You can’t just throw a few stats together, add some images and expect the backlinks to magically appear. Get A Free Consultation. 59% of B2C marketers use infographics in their marketing. I’ve seen some pretty great stats in my time, and let me tell you — these stats were crazy! Get A Free Consultation.

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. If you need help with SEO, hire an expert consultant or marketing agency. Traditional marketing costs 62% more than CM. Businesses that blog produce 67% more leads than those that don’t.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. A Few Successful B2B Campaigns IBM, the technology and IT consulting giant, started using social media for B2B marketing before many were even on social networks.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JUNE 13, 2012

For example, you could easily start offering a free consulting session or turn a customer case study into a downloadable PDF. Research continues to show that social media isn’t just a platform for B2C companies. Integration With Other Pages.

Lead Nurturing 28

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 28

Webbiquity

OCTOBER 5, 2010

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. And much more. Twitter Tools and Reviews.

Twitter 100

Twitter Stats Tools Tips 100

SnapApp

APRIL 4, 2018

Ron Sela Consulting | Digital Marketing Consultant. . . Compare stats on session duration and the number of pages per session and how the numbers change over time. Our key metrics remain the same whether it's B2B or B2C, which we do both in the travel insurance industry. Don’t just rely on bounce rates. Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

JULY 12, 2019

So I know The Paciello Group, so you guys do some consulting and you do a lot of training and then you also have a couple of products as well. We provide consulting aside from the products we offer. We provide front-end consulting to set priorities for organizations. 00:02:26.880] – Jason Rodriguez.

Work Management 51

Work Management Enterprise Management Marketing Management Mobile Marketing 51

Hubspot

MAY 19, 2020

Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. But usually when someone says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it's not so. Social media is only about engaging conversation, and not a place to share engaging content.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Marketing Insider Group

MARCH 4, 2020

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Convince & Convert

APRIL 28, 2010

The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read! The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] John Robbins RT @DebWeinstein: MUST Read! Im Jay Baer.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

FEBRUARY 6, 2017

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. 16–25 words is the ideal message length for B2B, 21–25 for B2C. 67% of Pinners consult Pins on their mobile devices while shopping in stores. Organic reach of Facebook Page post is 2%. On average, people miss 70% of their feeds.

Social Media 28

Social Media Stats Twitter Facebook 28

Single Grain

FEBRUARY 17, 2022

Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn. Book My Free SaaS Marketing Consultation .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Outgrow

SEPTEMBER 30, 2022

About our guest: Piano teacher turned SEO expert Dan Shure is an SEO consultant with more than 12 years in-depth experience. But first of all, I want to know where that Googler got that stat, where’s that study? ” If they’re B2C, absolutely TikTok and YouTube, and Instagram only if they have extra resources.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Convince & Convert

MARCH 1, 2012

Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I do a lot of consulting, but I also own some businesses. Eric’s Social Media Stat of the Week: 63% of Social Media Users Have Unfriended Someone.

Creativity 140

Creativity Work Management Marketing Automation Services Marketing Management 140

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ). Should You Use Foursquare for Your Business?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 2, 2020

Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. The stats don’t lie : 97% of marketers say video has helped increase user understanding of their product or service. Users spend 88% more time on websites that have videos. 4) Write Your Script and Revise It.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130