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Why Social Media Matters for B2B Vendors

Webbiquity

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. For b2b marketers still trying to quantify the potential benefits of social media marketing, here are a dozen helpful stats.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. White papers.

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The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. IBM has created several memorable content marketing campaigns over the years.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is an organized approach to creating and deploying written, video, audio, multimedia, or interactive content pieces against a defined strategy. Interest: Case studies, product comparisons, tutorials, and reviews. Do your consumers thrive on YouTube tutorials rather than white papers? Ongoing SERP reporting.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their blogs are also filled with stats and data, and developers will find their API docs useful.