ClickDimensions

SEPTEMBER 15, 2020

It was difficult for a payroll software provider or a freight company, for example, to see why they should establish a presence on a platform originally designed as a place for college students to meet or one created as a personal micro-blogging site. For B2C marketers, direct sales are likely high on the goals list. Happy Marketing!

Social Media 82

Social Media Social Marketing B2B Marketing Media 82

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? YouTube live.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Contently

JUNE 13, 2018

But does your company need a Pinterest, YouTube, and Reddit page? B2C clothing and lifestyle companies certainly benefit from a strong Instagram and Pinterest presence, while Reddit can help thought leaders prove their expertise (without being too self-promotional). Yes, Gen Zers watch two hours of YouTube daily.

Social Media 158

Social Media Paid Search Agency Companies Media 158

LeadSquared

DECEMBER 2, 2020

B2C refers to the process of companies or businesses selling to individual consumers. It can be consumers buying clothes, perfumes, or subscribing to courses or services from your company. B2C lead generation challenges. B2C lead generation strategies. There could be multiple reasons behind this.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

ClearVoice

JANUARY 19, 2021

Read on if you want help determining if TikTok is right for your B2C, B2B, or non-profit organization. If your brand has become accustomed to creating content for YouTube, Facebook, or Instagram, you should understand that developing content for TikTok is likely going to be quite different. Creative brand awareness opportunities.

Brand Identity 98

Brand Identity Branding Viral Marketing Business 98

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. Look outside the company for help with interviewing, writing, and technical production.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Oktopost

MAY 4, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Today, Ramel is the Chief Survey Master of Global Surveyz , a global research company, providing customers with a survey report as-a-service offering that covers the whole process of creating an insightful and impactful B2B or B2C report for any target market.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space. It takes time and consistency.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

The Marketing Blender

MAY 2, 2022

Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. So what should B2B companies know about social media marketing? How is B2B social media marketing different from B2C social media marketing?

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Tomorrow People

NOVEMBER 21, 2022

Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. For B2C marketers, this was certainly because of TikTok’s explosive success. YouTube Shorts and Instagram Reels). That means more content marketers (both B2C and B2B) are recording and releasing podcasts.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. For B2C marketers, this was certainly because of TikTok’s explosive success. YouTube Shorts and Instagram Reels). That means more content marketers (both B2C and B2B) are recording and releasing podcasts.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

SendX

MARCH 18, 2021

Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2C communication focuses on emotions. HubSpot Hubspot is an all-in-one marketing and sales platform, usually preferred by B2B companies. What is B2B email marketing?

Marketing Management 364

Marketing Management Budget Programs Email Marketing B2B Marketing 364

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. They enjoy working with big companies because of the credibility that confers.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Webbiquity

MAY 16, 2023

3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. For companies without complex analytics needs, this definitely worth a look. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. If not, save the money and go with Fathom.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

FEBRUARY 20, 2018

Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. More than half of all YouTube views are on mobile devices. But B2C emails get 57% more opens on mobile devices than B2B email. There’s a lot of garbage on YouTube.

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Most companies have libraries of demos and webinars about their products. Major video platforms like YouTube make this “chapterization” easy.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Onalytica B2B

SEPTEMBER 22, 2017

Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. He also hosts a popular marketing YouTube channel at www.youtube.com/fanaticsmedia. Several YouTubers like HellthyJunkfood and Philip DeFranco. Location: San Diego, CA.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Content Standard

APRIL 19, 2024

While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform. adults report using YouTube. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+.

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

accelerate agency

AUGUST 15, 2021

What is a B2B SEO company? How do I choose a good company for SEO? What is a B2B SEO company? A B2B SEO company, like Accelerate Agency, uses experience and the latest tech to leverage SEO and attract valuable leads and build relationships. Look for SEO agencies that have case studies that fit with your company’s needs.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The Company Year founded: 2017 Funding rounds: Self-funded to date. billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Contently

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. Turns out Peloton executives had the same idea.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. Highlight company culture for recruiting.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Our objective here isn’t to just point out B2B vs B2C marketing differences. This is another major factor that distinguishes B2C businesses.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Content Standard

SEPTEMBER 28, 2023

Below is a list of well-known B2C and B2B brands leveraging atomization to strategically boost the reach and relevance of their content. B2C Content Atomization examples Starbucks Coffee The coffee chain was one of the earliest adopters of content atomization, beginning in the 2010s.

Brand Identity 108

Brand Identity Branding Examples Multi-Channel 108

Navigate the Channel

OCTOBER 27, 2023

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. But there is a lot of usage overlap with B2C companies. You can set up a section of your company’s Facebook page to have questions and complaints answered.

Social Media 65

Social Media Service Media FAQ 65

Marketing Insider Group

SEPTEMBER 6, 2021

It’s important for your company to put its best foot forward with its audio marketing collateral. Are you communicating with B2B or B2C customers? Your competitors: At this point, everyone has a podcast, social media presence, YouTube channel, and so on. Easy Ways to Improve Your Audio Marketing Efforts.

Planning 325

Planning Tips Paid Search Agency Marketing & Strategy 325

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 43% of both B2C and B2B companies say they use organic and paid social media equally. 34% of marketers cite YouTube as their preferred social network. Do they work better together?

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When you first join a company, you always want to make a profound impact. He shares some of the lessons learned from B2C and how he’s applying them to EY. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

Oktopost

SEPTEMBER 22, 2021

While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. .

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136