Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Shiva Corporation and Forrester Research. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Daniel Newman (27.7K

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. a ZoomInfo partner. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Get the daily newsletter digital marketers rely on. Processing.Please wait. Marketers recognize the need for MPM.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 138

Lead Ranking Forrester Lead Scoring Cross-Selling 138

LeanData

OCTOBER 13, 2022

Ever hear of a company called TestBox? It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I The company started out some 30 years ago helping airlines with dynamic pricing. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. This isn’t new.

Top of Funnel 93

Top of Funnel B2B Forrester B2B Sales 93

Vision Edge Marketing

FEBRUARY 22, 2022

You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. Echoing the words of McKinsey, “consideration is a company’s most critical battleground.” As a result, companies often move prospective customers into the consideration phase too soon.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Complex automations.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Companies that are experience-led have 1.6x Forrester). V12 Signals Mobile is an innovative mobile solution that enables companies to market to households expressing active intent to purchase based on their shopping behavior.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks.

Social Media 53

Social Media Emarketing Forrester Media 53

Top Rank Marketing

SEPTEMBER 4, 2023

of company revenue on average down to 9.1% But then, when the economy slows and company revenue streams constrict, marketing becomes more important than ever… budget or no budget. Namely, it showed that 80% of buyers expect the same buying experience as B2C customers.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

LeanData

OCTOBER 5, 2021

The foundation of the biggest, most valuable companies in the world is data. B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Surprisingly, for many companies, the answer is often no. .

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Lake One

APRIL 28, 2020

The website plays one of the most pivotal roles in business-to-business marketing for technology companies and manufacturing businesses. Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. Difference between B2B & B2C. Here’s how.

Marketing Websites 52

Marketing Websites B2B Marketing & Strategy Forrester 52

Kaon

FEBRUARY 15, 2017

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. And now we are about to be driven by immersive experiences.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved. Customers have always been at the centre of B2C marketing. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Hubspot

NOVEMBER 16, 2021

In today’s world of digital transformation, customers have come to expect streamlined and easy processes for every interaction they have with a company – and are willing to go elsewhere when those needs aren’t met. This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months.

CRM 67

CRM Buy Work Management Marketing Management 67

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Clean Email Data.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Martech

SEPTEMBER 29, 2023

By industry, company size and other variables you select, derived from company IP and other identifiers. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Biznology

JANUARY 16, 2017

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. Shoutouts on social media are another good example.

Pricing 80

Pricing Price Loyalty Forrester 80

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

DemandBase

NOVEMBER 20, 2019

of venture-funded companies achieve. Being named one of the Top 10 SaaS CEOs and MarTech Executive of the Year, or having the company win Best Places to Work in the Bay Area for five years – followed by Top 10 Best Places to Work by Glassdoor – are just a few of the accolades we have achieved. The First $100 Million. The Next Chapter.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Square 2 Marketing

NOVEMBER 14, 2019

B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. Everyone knows that people make their purchase decisions over a period of time.

Lead Nurturing 50

Lead Nurturing Leads Lead Marketing Qualified Leads 50

EveryoneSocial

JANUARY 23, 2018

Take your account-based marketing efforts and strategy to the next level by leveraging your company’s workforce. One of the biggest challenges for both departments is increasing leads, the lead quality, and being able to close more deals to increase overall company revenue. Of the 845 B2B services professionals polled, 42.1%

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Content4Demand

SEPTEMBER 24, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? In theory, a progressive company could use intent data to facilitate personalization at scale. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Golden Spiral

JUNE 21, 2023

Chances are, it comes across less like a company and more like a person. The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. Think about your favorite brand. Why are you drawn to it?

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Zoominfo

JUNE 27, 2022

In addition to careers, companies are transforming too. All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. The phenomenon dubbed “The Great Resignation” shows no signs of slowing down.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. 93% of companies have acquired new customer(s) via social media video. 35% of all North American B2C marketers use live video. — Forrester (@forrester) October 27, 2021. Half of social media users prefer video over other types of content.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Crafted Agency

JANUARY 28, 2015

In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Forrester’s latest research on customer experience strategy will help leading marketing Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue.

Forrester 48

Forrester Marketing & Strategy Loyalty B2B Marketing 48

Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157