Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Privacy and the deprecation of cookies. Marketers recognize the need for MPM.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Believe it or not, posting videos on YouTube isn’t a video strategy.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Martech

APRIL 25, 2022

” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “This is a mechanism where you can create distance from your competitors utilizing connected TV as a channel.”

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Many factors influence intent.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. “That’s something we saw front and center in the B2C world. This isn’t new.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

NetLine

APRIL 23, 2024

This way, Sales can approach those key individuals who are making the decisions and tailor their messaging and outreach for each decision-maker based on their position and the channels they show a preference in using. What are the best practices for using intent data in sales prospecting efforts?

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

B2B Marketing Directions

AUGUST 11, 2019

Recently, it's become popular to downplay the differences between B2B and B2C marketing. But have all the meaningful differences between B2B and B2C marketing really disappeared? For this research, Forrester surveyed 552 B2B and B2C marketers (manager level and above) representing a wide range of industries and company sizes.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Martech

DECEMBER 8, 2021

” That means not just targeting the right individuals within accounts, but activating connections with them across channels using the right marketing tech systems, all based on a foundation of high-quality data. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. The product roadmap.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. Secondly, there is an increased need for better “data literacy” in organizations, turning data into insights. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Porch Group Media

SEPTEMBER 9, 2020

Spend is also increasing for digital advertising as consumers head to online channels for information. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Top Rank Marketing

MARCH 18, 2024

Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. Additionally, make sure you’re continually exploring alternative channels as part of your marketing strategy. Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

PathFactory

NOVEMBER 9, 2021

The pandemic forced sales to move from relying on face-to-face meetings and trade shows to generate business through all digital channels. B2B buyers want a B2C experience. They want to take their own content journey, one that anticipates their needs and delivers real-time, relevant information across multiple channels.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. trillion in 2021 to $3 trillion by 2027. So, what to make of this all?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. Throughout the 2010s, we saw an expansion of channels into social media and chat platforms. Which channels are more important?

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Teens use these frequently, with 70% using these channels more than once a day. Customers no longer base their loyalty on price or product. Step 2 – Invest in Technology.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Conversica

DECEMBER 18, 2020

And there’s personalization that requires a little more lift – serving content related to the most recent engagement, crafting messaging relevant to a stage in the buyer’s journey, or providing content on a channel where a lead is mostly to engage based on recent behavior.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). 67% of respondents in a Microsoft survey believe that customer service channels are getting better, and that negative experiences occur less often.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] B2B has benefited from earlier B2C digital experience innovation. AI, of course, will be pivotal to realizing contactless B2C experiences at scale.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

LeanData

FEBRUARY 10, 2022

Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more. Not so fast! Telcom, as a whole, is incredibly complex.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Porch Group Media

OCTOBER 9, 2019

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Teens use these teens frequently, with 70% using these channels more than once a day. Customers reach brands across an average of seven social media channels (Pew).

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. Search is one access point, but B2B organizations also need to consider the information accessible through affiliates, publishers, distributors, analysts, other customers via social or other channels, not to mention competitors. The first step is segmenting the problem.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120