Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

SEPTEMBER 29, 2023

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Content4Demand

SEPTEMBER 24, 2021

There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Forrester B2B

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

Advertisements 52

Advertisements Advertising B2B Business 52

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. In-depth case studies showcasing customer success stories that demonstrate the value proposition of your offerings.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Sana Commerce

MARCH 4, 2022

This is especially the case when something goes wrong with an order — 83% of US consumers prefer talking with a person directly over digital channels when resolving a customer service complaint. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Content4Demand

JANUARY 29, 2019

Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Tapping into these points of conflict and contention, Forrester notes, will “spark consumer energy.”. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” If that is the case, perhaps a low-cost tool is the best option for you. If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. Social proof and reference cases. based on a survey of global B2B and B2C customers. Get your guide. Understand the?

B2B 52

B2B Marketing Management Case Studies Paper 52

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. But executing a personalization-centric strategy is a lot of work and can be difficult to scale.

Sales Qualified Leads 59

Sales Qualified Leads Lead Ranking Lead Scoring Webinar Metrics 59

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. In fact, in many cases they only make things worse, by flooding your databases with even more bad or duplicate data.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! To anyone who thinks they can’t partner with a company like us because their solution set is too complex, I challenge you to watch this case study and tell me you still think that way.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Sales Forrester 52

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. In this case, content marketing supports their ability to retain and renew client / customer relationships – often times, it would be the industry-specific and regional expertise, support and knowledge that the customers bought into when they purchased from resellers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. She is a speaker and principal analyste for Forrester and specialises in B2B marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Unfortunately, that isn’t always the case. A younger buying committee: B2B Buying committees have become bigger, more diverse, and younger, with more Millennials and Gen Zers than ever before.

ABM 52

ABM Account Based Marketing Work Management Marketing Management 52

Valasys

SEPTEMBER 24, 2018

This landmark acquisition will fundamentally reset the competitive playing field for B2B marketing technology buyers and vendors according to Rusty Warner, Forrester principal analyst. The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above. The «social graph» of an Onalytica ranking.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. This is a case of consumers wielding the power over brands seeking their business.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Case study blog. Case study PDF. More budget-friendly option? Set up a zoom and get to work in iMovie. So is ours.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Case study blog. Case study PDF. More budget-friendly option? Set up a zoom and get to work in iMovie. So is ours.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. It’s not uncommon that this would be the case – the question is what to do about it. Let me explain ….

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

In this book, Michael divides up content success into three stages: 1) how to build the case for content marketing within your business, 2) how to find the budget to establish a new content marketing program, and 3) how to measure success once you’ve implemented your strategy. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

The Mx Group

MARCH 28, 2018

Forrester estimates the U.S. In either case, it’s easier to call a salesperson. Don’t fall into the trap of treating your e-commerce site like an Amazon clone, implementing B2B e-commerce is a very different animal than a B2C e-commerce site. B2B e-commerce market could reach $1.1 B2B e-Commerce Solutions.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. case studies and demos). The Facebook fan page of Forrester Research is a constant source of interaction for its fans.

Social Media 48

Social Media Media B2B Forrester 48

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. Read more about their use case. Examples of Brand Equity. Think to the brands you associate with that have good brand equity. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

LEADership

AUGUST 13, 2015

B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. It may not always be the case, but to a large extent, it’s true.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40