10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs
Thinkers360
FEBRUARY 28, 2024
Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.
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