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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success.

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

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5 B2B Social Media Success Stories

Adobe Experience Cloud Blog

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. case studies and demos).

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Next, let’s look at paid media on the social side of things. Paid Media on Social Media Platforms. Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent.

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Scaling every stage of your ABM Program with Insight

Business Brainz

73% of B2B buyers say they want a personalized, B2C-like customer experience. Buyers were found to be doing a lot of self-research checking various sources like forums, social media, webinars and online events to learn about the service or product they were trying to purchase. The essence of every ABM program is the ROI it yields.

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Email Marketing Best Practices from MarketingProfs Virtual Event

Adobe Experience Cloud Blog

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.