Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
NOVEMBER 1, 2016
Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Next, let’s look at paid media on the social side of things. Paid Media on Social Media Platforms. Social media has many different paid media opportunities to choose from, as there are many different platforms that offer advertising. Testing, testing, and more testing.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email? Adoption soared.
Demand Generation 101: 7 Tactics For Generating High Quality Leads
MAY 24, 2016
There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Content can include anything from blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and so much more.
Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. Death of a Salesman? Death of a Salesman?
My Company is Blogging and Tweeting: So Now What Do We Do?
JUNE 17, 2009
Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Laura’s groundbreaking study, with G. Laura Ramos: Social media is clearly relevant for B2B marketing today for two reasons.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Experts tell us the number one networking tip is to help others and they’ll return the favor — large or small. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Social Networking: Like Falling In Love. Contributor to the Social Media Marketing Magazine – B2B Column. Andres is a social media expert. Adam L. 27 Op. 3.
Inbound Marketing Goes Global
DECEMBER 9, 2010
More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. In fact, after a very fragmented beginning for social media in Europe, with geographical divergence in the popularity of varied platforms like Bebo, MySpace and ASmallWorld, Facebook is emerging as a leader across the continent.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. The financial industry’s… Read more… Neil Stoneman | March 16th, 2009 | no comments Cross-fertilisation in social media: tweet my post and I’ll post your tweet Social media is a whirling tornado of content and comment. Case studies and customer testimonials. Use social media to drive people to it (and vice versa).
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Social Media (266).
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. But does the B2B need the same platform components as B2C?) Positioning yourselves as “lead management” does not help differentiate what you REALLY do. 2) Email services – Julie Katz at Forrester writes about this group.
Email Marketing Best Practices from MarketingProfs Virtual Event
Modern B2B Marketing
JULY 12, 2010
As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. There are four ways to think about email with social media: 1.