Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Case study blog. Case study PDF. Case study slides.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. case studies and demos). The Facebook fan page of Forrester Research is a constant source of interaction for its fans.

Social Media 48

Social Media Media B2B Forrester 48

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Marketing Insider Group

JANUARY 6, 2020

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. The conference consists of over 100 sessions from leading B2B executives including case studies, labs, workshops, and panels. August 18 – 21, Boston MA.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

SnapApp

NOVEMBER 1, 2016

Companies like Buzzfeed have seen success with this platform, as seen in the case study below. Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Business Brainz

JULY 11, 2021

73% of B2B buyers say they want a personalized, B2C-like customer experience. According to Forrester, by 2025, the term ‘account-based marketing’ will disappear and ‘account centric’ will become the way most B2B companies identify, plan, manage, and measure buying and post-sale motions. Instrumenting account-focused campaigns.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. While B2C companies have the upper hand in having their video go viral, B2B companies can use video effectively, especially for high-ticket sales. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Directive Agency

JUNE 7, 2018

B2B customers are now just the same as B2C customers, in the sense that they don’t want you to tell them why you’re so great, but instead, they want to look at other people saying that you’re great. This is why Forrester has a full business model. This goes back to the Yelp and the Amazon effect.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts? Contribute to your brand’s story.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Marketing Budget Spending 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. Case studies.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Brandpoint

JUNE 7, 2018

Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales. .” Forrester’s B2B Marketing & Sales Forum.

Enterprise Management 132

Enterprise Management Conference Work Management Marketing Management 132

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Forrester ). Omnisend ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. 76% of B2B marketers blog, and 73% publish case studies. ( Millennials make 73% of all B2B buying decisions. Nearly two thirds of decision makers are in the 30-40 age range.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. At some point case studies are interesting, a nice logo on your website is cool, but there is more. In the process of conveying our value prop, you just run out of assets.

Top of Funnel 64

Top of Funnel Budget Programs Peer-to-peer B2B Sales 64

Online Marketing Institute

JANUARY 25, 2010

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. — Forrester (@forrester) November 29, 2020.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Case study: Learn how Logic Inbound used OptinMonster’s split testing feature to increase conversions by 1500%.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Televerde

AUGUST 30, 2021

Just like B2C consumers, B2B buyers are heavily influenced by social proof. According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made. Social proof isn’t just for B2C consumers. 7 Factors that Influence the Purchase Decision Process. Early Engagement.

B2B 86

B2B B2B Sales Training B2B Marketing 86

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Generate blog post ideas and case studies to attract potential customers. Mention all product use cases to tap into your users’ intent. Case study: Learn how Logic Inbound used OptinMonster’s split testing feature to increase conversions by 1500%.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. 13 Conversion Rate Optimization Case Studies.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. Guest post by Cheryl Joy. The best part of it all?

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Leadspace

FEBRUARY 4, 2019

This shift was well highlighted in the “ The Forrester Wave : B2B Marketing Data Providers, Q3 2018 ” report, which noted that “Data Is Now The Foundation Of All Successful B2B Marketing And Sales.”. Personalized engagement requires similar data and intelligence. We’re proud that Leadspace has been at the forefront of this transformation.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

SnapApp

MAY 4, 2016

Forrester. For 43% of B2Bs, the time it takes to go from attraction to conversion has increased--in some cases it has increased by as much as 22%. One of the most effective ways to convince leads that they’re ready to start a free trial or to see a demo is to provide relevant case studies. . - MarketingSherpa. Gleanster.

Top of Funnel 48

Top of Funnel Marketing Funnels Marketing Management Advertising Agencies 48

chiefmartech

FEBRUARY 8, 2017

And while the vendor landscape is one concrete artifact of that growth, the range of expert insights and case studies to be shared on the implementation and application of this technology is another quantifiable testament to the sheer scale of the remaking of marketing underway. “Wow! DIGITAL TRANSFORMATION.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Planning 40

Delivra

OCTOBER 23, 2018

And your prospects want you to connect with them through email, according to research by Forrester. In addition to a mix of content that includes visuals, downloadable content, and long-form blogs, include case studies that build a convincing case about the effectiveness of your solution. Optimize for mobile.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. 2010 Lead Generation Marketing ROI Study (32 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Customers want "outcomes."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40