Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

JANUARY 17, 2012

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. A bigger reach means a better opportunity to spread your content and reach more potential customers.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Work Management 91

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Scoop.it

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. An effective content strategy can help potential customers understand your product. Identify customer pain points. Identify the keywords.

Planning 95

Planning Marketing Budget Creation Marketing Plans Top of Funnel 95

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. Curate third-party thought leadership.

Social Media 136

Social Media Paid Social Agency B2B Thought Leadership Media 136

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Harnessing the power of financial content marketing can be the difference maker in achieving that. In this guide, we’ll explore the invaluable role that content marketing plays in the financial industry.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Scoop.it

OCTOBER 15, 2020

Here’s the audience statement you can use to define exactly what you want to achieve with your blog, as recommended by CoSchedule : {Insert your company} creates content to attract {insert target audience} so they can {insert desired outcome} better. Publish unique content. For example, for Scoop.it, this could be: Scoop.it

Curation 58

Curation Case Studies Case Study B2B Thought Leadership 58

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. This is the premise of Content Rules , the new book from Ann Handley (Chief Content Officer for MarketingProfs ), and C.C.

Rules 117

Rules Content Marketing Webinar Metrics Content 117

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Table of Contents. What Is Content Marketing? Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Inbox Insight

MARCH 20, 2023

In this webinar, we’re going to look at the four main ways AI is revolutionizing how demand generation marketers are able to execute their campaigns, including: Better targeting decisions Aligning strategy with real-time content demands Delivering personalized experiences Gaining clearer insight into buyer behavior Full transcript below.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Valasys

JANUARY 20, 2023

Because there is a barrage of online content talking about this funnel and that funnel, at all times, it might seem funnels are integral to your marketing efforts. Knowing what your buyers expect at different phases can help curate marketing strategies personalized for more conversions and fewer fallouts. And to an extent, yes, it is.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

SugarCRM

DECEMBER 11, 2015

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. It’s important to understand how social differs between B2B and B2C. Watch the full webinar to find out!

Social Media 50

Social Media Webinar Metrics Social Marketing B2B Marketing 50

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Let me take you back a few years to when the traditional method of selling, called Business-to-Consumer (B2C) marketing , ruled the market. You need to create and share valuable, relevant content to attract your target audience.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. If you look at most of the creators and compare their content five years ago and now, you will notice how their character changed. Be Genuine. Too obvious right?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

SmartBug Media

MARCH 25, 2019

Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. The Best of B2B Marketing Content: 10 Examples. G2 Crowd Learning Hub 6.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. Maintain a steady blog with great content. You should publish content that’s directly related to your industry and that helps your reader. Curate and publish helpful resource lists.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

OCTOBER 1, 2010

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Jeremiah Owyang No doubt the first opportunities we'll see are in the B2C consumer space --but don't discount how LinkedIn is indeed a B2B based network.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Delivra

MARCH 4, 2019

Whether you’re working with B2B or B2C companies , your general strategy is the same: Demonstrate your brand’s value through high-quality content. Sure, their inbox might be crowded, but people tend to react differently to personalized email messages than they would ads or unengaging content. Email preferences are also valuable.

Lead Scoring 53

Lead Scoring Lead Ranking Leads Lead 53

Sprout Social

APRIL 8, 2021

Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. Content ideation.

Top of Funnel 123

Top of Funnel B2B Marketing Work Management Marketing Management 123

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Choose social media platforms where you can actively participate and consistently create content. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

BuzzSumo

MAY 4, 2016

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content.

B2B 40

B2B Sample Viral Marketing Content 40

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 112

Video Marketing Business Broadcasting Verticals 112

PureB2B

OCTOBER 8, 2020

But today, more organizations have integrated social media into their marketing strategy, particularly for content promotion purposes. It's important to keep in mind that no social media platform will be effective without a solid content strategy. Creating content that converts is key for any social campaign to be successful.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

PureB2B

OCTOBER 8, 2020

But today, more organizations have integrated social media into their marketing strategy, particularly for content promotion purposes. It’s important to keep in mind that no social media platform will be effective without a solid content strategy. Creating content that converts is key for any social campaign to be successful.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

Webbiquity

JUNE 6, 2011

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Check out @TomPick’s blog at Webbiquity on what he learned from Mike’s HubSpot Webinar.

Twitter 100

Twitter Enterprise Management Work Management Paid Search Agency 100