Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Content Standard

FEBRUARY 8, 2022

Help-centered content strategies seek the customer’s input and, in return for those data points, provide meaningful information to the customer in a transparent manner. ” In the same study, Gartner outlines a framework for “Tailored Help” to guide marketers in their personalization strategies. .”

Personalization 139

Personalization Gartner Marketing & Strategy Allocation 139

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. Curate third-party thought leadership.

Social Media 137

Social Media Paid Social Agency B2B Thought Leadership Media 137

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Referral Rock

OCTOBER 30, 2019

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. And properly optimized content is also a solid method for increasing your ranking on Google. Finding Freelancers?

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. That’s a big part of our business, right, is ensuring that we’re creating content that helps them find the best software for their business. They’re rating and comparing them. I don’t know. Matt: Yeah.

Sales Management 47

Sales Management Top of Funnel Enterprise Management Work Management 47

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. Maintain a steady blog with great content. You should publish content that’s directly related to your industry and that helps your reader. Curate and publish helpful resource lists.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Sprout Social

APRIL 8, 2021

Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. Content ideation.

Top of Funnel 125

Top of Funnel B2B Marketing Work Management Marketing Management 125

Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. TABLE OF CONTENTS: ↓ What Is Crypto PR? Focus on Content Marketing. Crypto Press Releases. Content Marketing.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 112

Video Marketing Business Broadcasting Verticals 112

BuzzSumo

MAY 4, 2016

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content.

B2B 40

B2B Sample Viral Marketing Content 40

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

Vidyard

JUNE 12, 2020

Contents 1. businesses are on Instagram and, for B2C companies who can take advantage of Instagram’s Shopping feature to sell directly to consumers, that number is even higher. Case in point: 98% of fashion brands are on the app. In-feed videos are great for short, shareable, awareness-driving content.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

Hubspot

FEBRUARY 19, 2015

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. For the B2C Marketers: Red Bull. And by thinking a step beyond its core business, Intel has created their content site IQ. Welcome to the New Press Release.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28