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B2B email marketing: A concise guide to boost your marketing efforts

Scoop.it

Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. While B2C businesses strive to create emotion-based messages, B2B companies essentially aim to have a logic-oriented and data-oriented pitch that will inform the customers about the benefits of the products or services and emphasize better ROI.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

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B2B digital marketing funnel fundamentals in 2023

Valasys

Because there is a barrage of online content talking about this funnel and that funnel, at all times, it might seem funnels are integral to your marketing efforts. Knowing what your buyers expect at different phases can help curate marketing strategies personalized for more conversions and fewer fallouts. And to an extent, yes, it is.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. The same holds true in content marketing circles. Automating low-level tasks is just the beginning.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Artificial intelligence will help marketers effectively deliver personalized content at the right time. Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Quality content.

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11 Email Newsletter Best Practices for Businesses

ClearVoice

This requires clear marketing goals, audience research, and a content optimization strategy based on proven practices. Below is a list of best practices for creating an email newsletter content strategy. What is a newsletter content strategy? Creating a content strategy is the first step to using newsletters.