B2B email marketing: A concise guide to boost your marketing efforts
Scoop.it
JANUARY 28, 2021
Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. While B2C businesses strive to create emotion-based messages, B2B companies essentially aim to have a logic-oriented and data-oriented pitch that will inform the customers about the benefits of the products or services and emphasize better ROI.
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