Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. February 13, Dublin, Ireland. February 24 – 26, Scottsdale AZ.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. In any case, knowing what you’re promoting should run in tandem with your social media schedule. Do you have multiple product or content launches taking place over the course of the year?

Social Media 28

Social Media Planning Media Buyer Personas 28

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. And half of B2B decision makers use networks like LinkedIn to research information and consume information. Curate third-party thought leadership. Don’t let this misconception turn you off of B2B social.

Social Media 137

Social Media Paid Social Agency B2B Thought Leadership Media 137

Only B2B

FEBRUARY 28, 2020

You’re convinced the content you’ve created is worthy, so why are you not seeing the traffic and conversions? Your business can combat this problem with a proactive content distribution strategy. What Is Content Distribution? Content Types For Distribution. Why Content Distribution Matters? But where’s the traffic?

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation. Besides paid ads, our feeds unravel at our discretion.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Hubspot

JANUARY 17, 2012

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. A bigger reach means a better opportunity to spread your content and reach more potential customers. 8 Ways to Leverage Social Media Beyond Social Networks.

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Single Grain

NOVEMBER 8, 2023

In this article, you’ll learn more about what a paid social media agency can do for your business, how to pick the right one, and our curated list of the top five paid social media agencies. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do? Is It Worth Hiring a Paid Social Media Agency?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Content marketing is not about revenue.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

ClearVoice

APRIL 6, 2022

Many resources on how to improve your brand’s content marketing efforts focus on publishing your work on your own sites and other digital platforms that you control, such as your social media accounts, YouTube channel, document publishing sites, and the like. That’s where content syndication comes in. Content syndication defined.

Relevance 52

Relevance Top of Funnel Cost per Lead CPL 52

EveryoneSocial

FEBRUARY 26, 2018

Brands created their profiles and spent a lot of money to 1) build up their followers and 2) to promote their content. While employee advocacy has made a lot of sense for B2B businesses, it’s only recently that B2C companies have started to turn more towards their own employees. Your brand followers aren’t seeing your content.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus.

Case Studies 350

Case Studies Content Case Study Statistics 350

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Table of Contents. What Is Content Marketing? Let's begin!

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Single Grain

FEBRUARY 24, 2023

Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. They create stage-appropriate content that sends qualified leads into your marketing funnel for additional growth marketing. Why Choose Disruptive Advertising?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Valasys

JANUARY 20, 2023

Because there is a barrage of online content talking about this funnel and that funnel, at all times, it might seem funnels are integral to your marketing efforts. Knowing what your buyers expect at different phases can help curate marketing strategies personalized for more conversions and fewer fallouts. And to an extent, yes, it is.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

APRIL 18, 2022

In this article, you'll learn more about what a paid social media agency can do for your business, how to pick the right one, and our curated list of the top five paid social media agencies. TABLE OF CONTENTS: ↓ What Does a Paid Social Media Agency Do? Skilled in Content Production. Extensive Case Studies.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. Fortunately, a B2B PPC agency can help – and we've curated a list of the top 5 agencies. TABLE OF CONTENTS: ↓ What Is a B2B PPC Agency? The Top 5 B2B PPC Agencies.

Paid Search Agency 59

Paid Search Agency Paid Content PPC Advertising Agencies 59

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Software 103

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SugarCRM

DECEMBER 11, 2015

B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. First of all, most B2B companies share numerous posts per day, while many B2C companies have a lighter presence in terms of quantity of posts. What are some best practices specifically around LinkedIn? Measuring Social Success.

Social Media 50

Social Media Webinar Metrics Social Marketing B2B Marketing 50

Convert

SEPTEMBER 29, 2021

Case study results and previous clients’ testimonials are great, but what I’m looking for is an agency that can help me to create incremental results and plan ahead. Podcasts, blogs, LinkedIn posts, and guides are great, but can the agency help me create that testing culture within my company? Program Sustainability. Conversion.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Budget Programs 98

Webbiquity

DECEMBER 16, 2014

How can marketers make the best use of visual content? Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

Social Media 100

Social Media Social Marketing Work Management Media 100

SnapApp

DECEMBER 12, 2017

Artificial intelligence will help marketers effectively deliver personalized content at the right time. Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . Quality content.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Referral Rock

OCTOBER 30, 2019

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. And properly optimized content is also a solid method for increasing your ranking on Google. Finding Freelancers?

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

LEADership

DECEMBER 2, 2014

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. Content must be valuable and relevant for all parts of the sales cycle.

Paid Content 40

Paid Content Lead Generation Planning Sales Qualified Leads 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. That’s a big part of our business, right, is ensuring that we’re creating content that helps them find the best software for their business. They’re rating and comparing them. I don’t know. Matt: Yeah.

Sales Management 47

Sales Management Top of Funnel Enterprise Management Work Management 47

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Sprout Social

OCTOBER 17, 2016

Before you get started, take our quiz below, to find the network best fit for your brand based on demographic data and the type of content you’d share. Choose social media platforms where you can actively participate and consistently create content. As a result, one of Twitter’s main uses for marketers is curation.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

PureB2B

OCTOBER 8, 2020

But today, more organizations have integrated social media into their marketing strategy, particularly for content promotion purposes. 94% of B2B businesses say LinkedIn the best social media channel for qualified sales leads. Creating content that converts is key for any social campaign to be successful. LinkedIn Groups.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

Delivra

MARCH 4, 2019

Whether you’re working with B2B or B2C companies , your general strategy is the same: Demonstrate your brand’s value through high-quality content. Sure, their inbox might be crowded, but people tend to react differently to personalized email messages than they would ads or unengaging content. Email preferences are also valuable.

Lead Scoring 53

Lead Scoring Lead Ranking Leads Lead 53

BuzzSumo

MAY 4, 2016

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content.

B2B 40

B2B Sample Viral Marketing Content 40

PureB2B

OCTOBER 8, 2020

But today, more organizations have integrated social media into their marketing strategy, particularly for content promotion purposes. 94% of B2B businesses say LinkedIn the best social media channel for qualified sales leads. Creating content that converts is key for any social campaign to be successful. LinkedIn Groups.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48